Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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May- 2018 -30 MayE-Commerce
Average online order value rises for 14th consecutive month
The average order value for online purchases has increased for 14 months in a row, according to new data. Figures from the IMRG MetaPack UK Delivery Index showed UK shoppers fuelled most of the increase, with the value for each month increasing compared with the same month the previous year.…
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30 MayDesigners
Versus Versace launches ‘Millennial focused’ timepieces
Fashion brand Versus Versace has launched its new summer watch collection, Buffle Bay, aimed at Millennial customers. The watches feature a 3D lion’s head, positioned on the right side of the timepiece in the 3 o’clock position, and is available in four colours: light blue, white, deep red or dark…
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29 MayInternational
De Beers to launch new fashion jewellery brand with lab-grown diamonds
De Beers Group has announced the launch of a new company called Lightbox Jewelry that will begin marketing a new brand of laboratory-grown diamond jewellery in September. Lightbox lab-grown diamonds will retail from $200 (£150) for a quarter-carat stone to $800 (£603) for a one-carat stone. The line will…
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22 MayRetailers
Adobe to acquire Magento Commerce for $1.7bn
Technology firm Adobe has entered into a definitive agreement to acquire Magento Commerce, an e-commerce platform, for $1.68bn (£1.24bn). According to the group the addition of the Magento Commerce Cloud will “enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B…
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21 MayNews
RECRUITMENT: Ingle & Rhode (London, West End)
Graduate level, well spoken, responsible candidate needed to be our front of house presence and grow into the role of Client Relationship Manager over a two year period. Ingle and Rhode is London’s leading ethical jewellery brand, with a focus on outstanding client service. We are offering the successful candidate…
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18 MayEconomy
Global consumer demand for jewellery hits new record high of $82bn
Global consumer demand for diamond jewellery hit a new all-time high in 2017, climbing to US$82bn (£60.7bn), according to industry insight data published by De Beers Group. The US was the main driver for the overall 2% growth for the fourth consecutive year, where positive macroeconomics and strong consumer confidence…
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14 MayRetailers
Wet start to April dampens retail footfall
Footfall in April decreased by 3.3%, which is a significant decline compared to the 1.6% increase seen the previous year. New data from retail intelligence firm Springboard revealed that there has been no growth in footfall for any UK region for two consecutive months. Most regions saw a slower rate…
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11 MayRetailers
Smartphone purchases account for 54% of UK retail transactions, study finds
Retail purchases made on smartphones have seen a 66% increase in Q1 of 2018 compared to Q4 2017 according to marketing technology company Criteo’s Global Commerce Review. The research also showed that mobile devices accounted for over half (54%) of retail transactions in the UK. Shopping apps are helping to…
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8 MayFeatures
Augmented reality – What can it do for jewellery?
“Other retail industries are thinking about technological innovation in completely different ways,” says Jonathan Chippindale, CEO and co-founder of Holition, an augmented reality solutions and software provider, with concern, “and I worry that the jewellery industry isn’t waking up to this.” A recent survey of 1,000 shoppers, conducted by e-commerce…
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8 MayEvents
NAJ to teach jewellers how to sell more jewellery
The National Association of Jewellers is hosting its 10th JET Business Network Congress event, focusing on the theme of ‘how to sell more jewellery’. The theme was chosen by the retailers who are finding it increasingly difficult to sell jewellery in a market sector challenged by: falling high street footfall,…
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