Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Aug- 2018 -3 AugustFeatures
Voice on the High Street: Alyssa Smith Jewellery
Name: Alyssa Smith Jewellery Location: Sparkle Towers HQ, Hertfordshire Year established: 2010 Number of staff: 4 When was Alyssa Smith founded? Alyssa Smith Jewellery was born in 2010. I started with nothing but a tiny, cramped bedroom floor for a workshop and a degree in marketing and applied arts. What…
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2 AugustRetailers
Over half of UK businesses braced for revenue drop due to Brexit
Over half of UK businesses believe Brexit will trigger a drop in revenue in 2019 according to new research by business intelligence and analytics solutions provider, MHR Analytics. The findings were published in the firmโs new report โBusiness Insight: The Data Surgeโ which contains detailed polling of 200 senior decision-makers…
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Jul- 2018 -31 JulyFeatures
How pop-up shops are changing perspectives
The retail market is forever expanding and changing and itโs important to stay ahead of the curve. For many years, the simple shop space was enough to gain customers, but as people were hit by tighter budgets as well as an influx of technology, spending habits have changed. As rents…
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30 JulyFeatures
SEO made simple
What is search engine optimisation? SEO is the science, and the art, of improving the visibility of your web pages in search engines. Itโs not to be confused with pay per click, which is when you pay to appear in the search enginesโ rankings and the top advertising slots. SEO…
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30 JulyFeatures
Pop-up shops – Changing perspective
The retail market is forever expanding and changing and itโs important to stay ahead of the curve. For many years, the simple shop space was enough to gain customers, but as people were hit by tighter budgets as well as an influx of technology, spending habits have changed. As rents…
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16 JulyEconomy
Footfall dips for seventh consecutive month
Retail footfall dipped for a seventh consecutive month in June, despite the boost in spending brought on by the World Cup. BRCโs Footfall Springboard and Vacancies Monitor reported that year-on-year footfall for the month dropped by 0.9% ย The high street was the only area that delivered footfall growth, albeit marginally,…
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12 JulyInternational
WFDB announces Peter Meeus to head World Diamond Mark
The World Federation of Diamond Bourses (WFDB) has announced that former Dubai Diamond Exchange (DDE) president Peter Meeus will take over as head of its World Diamond Mark (WDM) programme. The World Diamond Mark is a non-for-profit organisation incorporated in Hong Kong, established in 2012 by the World Federation of…
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3 JulyFeatures
Blockchain – The technology pulling the jewellery industry into the future
โIn two to five years we wonโt be talking about Blockchain, it will just be one of those things that is a given,โ says Leanne Kemp. She is CEO of Everledger, a global startup that uses the best of emerging technology including Blockchain, Smart Contracts and Machine Vision to assist…
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2 JulyInternational
Okavango Diamond Company to Pilot GIA’s M2M to with Botswana origin diamonds
GIA has announced Okavango Diamond Company (ODC) is participating in the Instituteโs M2M program. M2M is a digital platform that allows the GIA to scientifically match rough diamonds to the resulting polished gems with information from each step in the value chain that tells the complete story of a diamondโs…
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Jun- 2018 -22 JuneRetailers
Millennials โprefer real world over onlineโ despite high street issues
Millennials prefer to shop in store rather than online despite high street businessesโ problems, a study has shown. The fashion retail barometer, compiled by emotion analytics firm Adoreboard and survey platform OnePulse, explored brand rankings and off-line vs online preferences, revealing 49% of millenials prefer to shop for clothes in…
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