Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jun- 2018 -15 JuneDesigners
Tresor Paris acquires London jewellery brand Phiiish
The jewellery brand Tresor Paris has acquired Phiiish, a London-based jewellery brand created by brothers Dean and Adam Greenfield. The Greenfield brothers, whose family boasts more than 50 years in the jewellery trade, had launched the brand in 2014. Before Tresor Parisโ acquisition, Dean worked as the lead designer and…
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13 JuneRetailers
Almost half of consumers prefer independent stores
New research has found that nearly half (42%) of consumers would shop with an independent retailer because they prefer to support smaller operations over a larger retailer. The YouGov research commissioned by marketing automation suite Pure360 also found that awareness of the smaller operations is growing, with 63% of consumers…
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11 JuneRetailers
Retail footfall returns to high street
High street footfall increased to 0.5% in May according to the latest BRC-Springboard Footfall and Vacancies Monitor. According to the report May’s better weather resulted in a marginal improvement in footfall across the nation’s high street and out-of-town shopping areas, but it wasnโt enough to overcome the long term trend…
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6 JuneE-Commerce
Watchshop remains top of ecommerce market despite 22% drop in visibility
Despite a 22% decrease in their visibility over the past year, Watchshop remains top of the jewellery and watch ecommerce market, a new report has revealed. The Watches E-Commerce Insight Report, produced by digital marketing specialists Inside Online, ranks 50 of the leading websites within this competitive market according to…
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5 JuneUncategorized
Kundan Jewellery – Reviving a dying Mughal art
โKundan jewellery just isnโt good business anymore, so people are finding other lines ofย workโ, said Ali Azeem, a Kundan craftsman in Lahore. โYou work hard all day, only to earn a 1000 rupees (ยฃ7) at dayโs end. If only our own people value it as much as the foreigners do.โ…
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May- 2018 -30 MayE-Commerce
Average online order value rises for 14th consecutive month
The average order value for online purchases has increased for 14 months in a row, according to new data. Figures from the IMRG MetaPack UK Delivery Index showed UK shoppers fuelled most of the increase, with the value for each month increasing compared with the same month the previous year.…
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30 MayDesigners
Versus Versace launches โMillennial focusedโ timepieces
Fashion brand Versus Versace has launched its new summer watch collection, Buffle Bay, aimed at Millennial customers. The watches feature a 3D lionโs head, positioned on the right side of the timepiece in the 3 oโclock position, and is available in four colours: light blue, white, deep red or dark…
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29 MayInternational
De Beers to launch new fashion jewellery brand with lab-grown diamonds
De Beers Group has announced the launch of a new company called Lightbox Jewelry that will begin marketing a new brand of laboratory-grown diamond jewellery in September. ย Lightbox lab-grown diamonds will retail from $200 (ยฃ150) for a quarter-carat stone to $800 (ยฃ603) for a one-carat stone. The line will…
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22 MayRetailers
Adobe to acquire Magento Commerce for $1.7bn
Technology firm Adobe has entered into a definitive agreement to acquire Magento Commerce, an e-commerce platform, for $1.68bn (ยฃ1.24bn). According to the group the addition of the Magento Commerce Cloud will โenable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B…
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21 MayNews
RECRUITMENT: Ingle & Rhode (London, West End)
Graduate level, well spoken, responsible candidate needed to be our front of house presence and grow into the role of Client Relationship Manager over a two year period. Ingle and Rhode is London’s leading ethical jewellery brand, with a focus on outstanding client service. We are offering the successful candidate…
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