Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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May- 2018 -8 MayInternational
Israeli Diamond Institute appoints Aviel Elia new MD
The board of directors of the Israel Diamond Institute (IDI) has appointed Aviel Elia as its new managing director. Elia will replace Eli Avidar, who joined IDI in 2007 and successfully served in this position, with a brief hiatus, until now. Elia, an attorney, has served as legal adviser and…
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Apr- 2018 -27 AprilInternational
Jewellery leaders announce blockchain initiative with IBM
IBM and a consortium of gold and diamond industry leaders have announced the first cross-industry initiative to use blockchain to trace the provenance of finished pieces of jewellery across the supply chain. Asahi Refining, Helzberg Diamonds, LeachGarner, The Richline Group and UL have launched the TrustChain Initiative, powered by the…
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16 AprilRetailers
March retail footfall sees steepest decline in eight years
Footfall in March decreased by 6%, compared with the positive rate of 1.3% seen in March 2017. There was no growth in footfall for any UK regions, and the most notable declines (year-on-year) were seen in Greater London, -7.5%, the South East, -6.5%, and in the East Midlands, -5.6%. Growth…
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10 AprilFeatures
Generation Z – the next wave of jewellery consumers
Jewellery brands have spent the best part of a decade coming to terms with the Millennial consumer. Sons and daughters of the baby boomer generation, they were vastly different to what had came before them in terms of tastes and habits, and brands scrambled to adapt to new preferences in…
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10 AprilRetailers
Counterfeiting hits nearly half of brands
Almost half (47%) of brands lose sales revenue to counterfeit or pirated goods, new research from brand protection firm MarkMonitor has revealed. In the study conducted by market research firm Virtuous World, one in three respondents also reported a loss of more than 10%. Respondents from the UK, US, Denmark,…
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9 AprilRetailers
Obituary: Michael John Marsh (Mike) of P.A Jewellery
Michael John Marsh (Mike) of P.A Jewellery, passed away on 9th February, aged 70 years in St. Luke’s Hospice, surrounded by his family. Mike didn’t intend on a career as a jeweller and came to the industry by luck. In 1976 whilst working in insurance he visited a potential client…
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4 AprilAdvice
GDPR – are you up to speed? Bransom
As a developer and provider of stock management and EPoS systems, it’s inevitable that we will be an integral part of a retailer’s business. And so, with GDPR coming fully into law on May 25th, we’ve been actively working with our clients to help them along their path to GDPR…
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Mar- 2018 -27 MarchEvents
Citizen announces partnership with Disney World
Citizen watches and The Walt Disney Company have announced Citizen will be the official timepiece of the Walt Disney World Resort in Florida and the Disneyland Resort, California. As part of a long-term promotional alliance, the Citizen logo will be displayed on the Main Street USA clocks in Magic Kingdom…
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21 MarchE-Commerce
H. Samuel remains ‘most visible’ jewellery brand online
Despite a 7% decrease in their visibility over the past year, H. Samuel remains top of their market, a new report has revealed. The Jewellery Retailers Insight Report, produced by digital marketing specialists Inside Online, ranks 45 of the leading websites within this competitive market according to their online performance.…
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7 MarchEconomy
De Beers announces rough diamond demand is strong for second cycle in 2018
De Beers has released data on its second cycle of rough diamond sales for 2018, with revenues provisionally secured at £399m. The world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds announced the provisional figure of sales from its rough diamonds mined from operations in…
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