The World Federation of Diamond Bourses (WFDB) has announced that former Dubai Diamond Exchange (DDE) president Peter Meeus will take over as head of its World Diamond Mark (WDM) programme.
The World Diamond Mark is a non-for-profit organisation incorporated in Hong Kong, established in 2012 by the World Federation of Diamond Bourses to promote consumer desirability and confidence in diamonds.
Meeus is well experienced in the diamond industry having served as president of the DDE from 2009 to 2018. He was also managing director of the Hoge Raad voor Diamant (HRD), now the Antwerp World Diamond Centre, from 1999 to 2006.
WFDB president Ernie Blom said: “I am delighted that Peter has agreed to take over as Chairman of the World Diamond Mark which was created by the WFDB in 2012. Peter has enormous experience in the diamond sector and is known throughout the global diamond trade. I am sure he will take the WDM on to the next level.
“The work of the WDM is critically important in spreading awareness of diamond jewellery and in helping to boost diamond sales globally and have a positive effect on the entire diamond pipeline. The WDM aims to engage all diamond industry stakeholders, and invites them to take part in WDM’s many programmes.”
Peter Meeus added: “The World Diamond Mark aims to build trust in the jewellery shop and, as a result, support demand for diamonds. Through education and digital marketing, the WDM will provide retailers with the tools to showcase their integrity and create a consumer confidence programme that will strengthen public trust in diamonds.”