Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Mar- 2018 -6 MarchBrand Profiles
Connoisseurs testimonials
Amy – David Mellor “Nothing sells a product better than a salesperson that really believes in what they’re selling. This is something that comes naturally when marketing Connoisseurs merchandise to a customer, as they are fantastic and effective products. We have never sold so much Jewellery Cleaner in our 40…
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1 MarchRetailers
UK shoppers put off by irrelevant retail offers
According to consumer research conducted by point of sale marketing firm Ecrebo, more than four in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers. The aim of the research was to gauge consumer attitudes toward retail loyalty schemes, the benefits they offer and…
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Feb- 2018 -19 FebruarySponsored
Ro Copenhagen
A new fine jewellery brand from Denmark, Ro Copenhagen has announced its launch in the UK market, making its official trade show debut at International Jewellery London (IJL) in September 2018. Following two years of successful collections in Denmark, Ro Copenhagen is taking the natural evolutionary step of launching in…
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12 FebruaryDesigners
Timex Group UK further expands its portfolio with Kenneth Cole Watches
Timex Group UK has further expanded its watch brand portfolio with the introduction of Kenneth Cole watches. The 35-year-old New York fashion brands’ designs are inspired by the city it was founded in. Duncan Harris, Timex sales and marketing director, said: “We are thrilled to be partnering with TWB Investments…
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7 FebruaryInternational
Israel Diamond exchange launches new Diamond Tech innovation centre
The Israel Diamond Exchange (IDE) has launched a new innovation centre, Diamond Tech, to host and support diamond related startup companies. Located within the IDE complex, the centre will help IDE promote new technologies that will bring added value to the diamond industry as well as to other sectors. Carats.Io,…
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Jan- 2018 -29 JanuaryEvents
Raymond Weil unveils Brit Awards watches
Luxury Swiss watch brand Raymond Weil has announced two new timepieces in partnership with The Brit Awards 2018. The first watch features a 41mm polished stainless steel case housing a black three-dimensional dial and three-link bracelet. The women’s version has a 30mm polished stainless steel case, and houses a…
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15 JanuaryEconomy
High street sees sharpest footfall decline in four years
New figures from the British Retail Consortium (BRC) and Springboard show footfall in the month of December suffered its sharpest decline since March 2013 Total UK retail footfall fell by 3.5% compared with December 2016, while the high street saw a sharper drop, down by 4.6%. Shopping centres suffered a…
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10 JanuaryE-Commerce
Investment boosts online sales for Buckley London
Fashion jewellery brand Buckley London has announced that it increased its online sales by 29% compared to the previous year. It attributed this growth to investment in the ‘customer journey’ over the last 12 months, saying it has implemented a host of improvements in 2017 to further enhance the shopping…
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Dec- 2017 -22 DecemberEconomy
90% of retailers to ‘struggle’ with upcoming accounting rules
Britain’s retailers look set to emerge as the most exposed to new lease commitments, according to analysis by Aptitude Software, a global financial software specialist. The firm predicts that 90% of UK high street retailers will struggle to comply with the impending lease accounting standards (IFRS 16) which come into…
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22 DecemberFeatures
Worldpay interview Q&A
James Frost, chief marketing and commercial officer of WorldPay. Developed My Business Hub. Electronic point of sales operated through a wi-fi enabled tablet. What is My Business Hub? The UK’s leading payment processor. We help businesses both large and small accept card payments through a variety of different means; in…
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