Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
-
May- 2018 -18 MayEconomy
Global consumer demand for jewellery hits new record high of $82bn
Global consumer demand for diamond jewellery hit a new all-time high in 2017, climbing to US$82bn (ยฃ60.7bn), according to industry insight data published by De Beers Group. The US was the main driver for the overall 2% growth for the fourth consecutive year, where positive macroeconomics and strong consumer confidence…
Read More » -
14 MayRetailers
Wet start to April dampens retail footfall
Footfall in April decreased by 3.3%, which is a significant decline compared to the 1.6% increase seen the previous year. New data from retail intelligence firm Springboard revealed that there has been no growth in footfall for any UK region for two consecutive months. Most regions saw a slower rate…
Read More » -
11 MayRetailers
Smartphone purchases account for 54% of UK retail transactions, study finds
Retail purchases made on smartphones have seen a 66% increase in Q1 of 2018 compared to Q4 2017 according to marketing technology company Criteoโs Global Commerce Review. The research also showed that mobile devices accounted for over half (54%) of retail transactions in the UK. Shopping apps are helping to…
Read More » -
8 MayFeatures
Augmented reality – What can it do for jewellery?
โOther retail industries are thinking about technological innovation in completely different ways,โ says Jonathan Chippindale, CEO and co-founder of Holition, an augmented reality solutions and software provider, with concern, โand I worry that the jewellery industry isn’t waking up to this.โ A recent survey of 1,000 shoppers, conducted by e-commerce…
Read More » -
8 MayEvents
NAJ to teach jewellers how to sell more jewellery
The National Association of Jewellers is hosting its 10th JET Business Network Congress event, focusing on the theme of โhow to sell more jewelleryโ. The theme was chosen by the retailers who are finding it increasingly difficult to sell jewellery in a market sector challenged by: falling high street footfall,…
Read More » -
8 MayInternational
Israeli Diamond Institute appoints Aviel Elia new MD
The board of directors of the Israel Diamond Institute (IDI) has appointed Aviel Elia as its new managing director. Elia will replace Eli Avidar, who joined IDI in 2007 and successfully served in this position, with a brief hiatus, until now. Elia, an attorney, has served as legal adviser and…
Read More » -
Apr- 2018 -27 AprilInternational
Jewellery leaders announce blockchain initiative with IBM
IBM and a consortium of gold and diamond industry leaders have announced the first cross-industry initiative to use blockchain to trace the provenance of finished pieces of jewellery across the supply chain. Asahi Refining, Helzberg Diamonds, LeachGarner, The Richline Group and UL have launched the TrustChain Initiative, powered by the…
Read More » -
16 AprilRetailers
March retail footfall sees steepest decline in eight years
Footfall in March decreased by 6%, compared with the positive rate of 1.3% seen in March 2017. There was no growth in footfall for any UK regions, and the most notable declines (year-on-year) were seen in Greater London, -7.5%, the South East, -6.5%, and in the East Midlands, -5.6%. Growth…
Read More » -
10 AprilFeatures
Generation Z – the next wave of jewellery consumers
Jewellery brands have spent the best part of a decade coming to terms with the Millennial consumer. Sons and daughters of the baby boomer generation, they were vastly different to what had came before them in terms of tastes and habits, and brands scrambled to adapt to new preferences in…
Read More » -
10 AprilRetailers
Counterfeiting hits nearly half of brands
Almost half (47%) of brands lose sales revenue to counterfeit or pirated goods, new research from brand protection firm MarkMonitor has revealed. In the study conducted by market research firm Virtuous World, one in three respondents ย also reported a loss of more than 10%. Respondents from the UK, US, Denmark,…
Read More »
