Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Dec- 2017 -22 DecemberFeatures
The rise of wearable tech – how the market turned luxury
Wearable tech has in recent years become mainstream, but it doesn’t always look great as a fashion item. As more brands try to enter the space with ‘luxury’ wearable tech pieces, SHEKINA TUAHENE speaks to patent lawyer MARK MARFE about how these products come to be and why there is…
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14 DecemberFeatures
Three Minute Interview: Daren Daniels, founder of Redblok
Describe yourself in three words. Creative, happy and lucky. When you were at school, what did you want to be and why? I think like most people I wasn’t really sure; most people thought I was going to be a sportsman. I loved creating and thinking differently, in both art…
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8 DecemberAppointments
Former Dior CEO joins Sotheby’s
Sotheby’s has announced the appointment of Laurence Nicolas as executive vice president and global managing director of jewellery and watches. Reporting to the company’s CEO, Tad Smith, Nicolas will lead the various channels of Sotheby’s jewellery and watch businesses including auction, private, e-commerce and retail sales, as well as the…
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1 DecemberAuctions
‘Life-saving’ Peace Diamond to be auctioned by Sierra Leone
On Monday 4 December in New York the government of Sierra Leone will auction a 709 carat rough diamond, which it has named the Peace Diamond. The stone which will be sold for the benefit of 250,000 inhabitants of a region with no school, hospital, clean water, roads or electricity.…
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Nov- 2017 -30 NovemberRetailers
Humorous marketing helps ‘boost’ small businesses
New research from American Express Shop Small has found that adding humour to the marketing mix can help small businesses attract and retain customers in this busy Christmas shopping period. The research, which seeks to uncover the role of humour in small business marketing, found that eight in ten consumers…
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29 NovemberDesigners
Domino cites personalisation and yellow gold as 2018’s jewellery trends
Domino has predicted that ‘personalisation and provenance’ will be key themes for the brand’s fine jewellery ranges in the coming year. The brand’s creative director, Naomi Newton-Sherlock, said that the two concepts would also be major retail trends which would have an “ongoing impact” on the UK high street. In…
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21 NovemberUncategorized
Buckley London expands to the Americas
British fashion jewellery designer Buckley London has expanded to the Americas region with the announcement of a new retail partnership with distributor Trovari S.A. in Paraguay. Trovari S.A. has been bringing international brands to the Paraguayan market for more than 30 years and showcases brands in over 30 locations. After…
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17 NovemberAdvice
Seven ways to prepare your business for Black Friday
This year, Black Friday falls on 24 November and will host discounts across many lines including electricals, fashion, and experiences. BBC reported that online sales had risen by 12% last year during the event but it isn’t just the Friday that E-commerce sites focus on now, it is the whole…
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16 NovemberDesigners
Domino retailers opt for a colourful Christmas
Domino Jewellery has reported strong sales for right-hand rings incorporating fashionable coloured stones and creative alloy options. Marketing co-ordinator Chantelle Serrell-Cooke says the brand has seen its retailers become “more adventurous” with the alloy combination selections, choosing a mixture of white and coloured metal. Many are also opting to purchase…
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15 NovemberAppointments
Domino strengthens its marketing team
Domino Jewellery has announced the appointment of Danny Wilkinson as a marketing executive with the responsibility for expanding the company’s digital programme including the management of its social media, e-shots and blogs. Wilkinson, who has a degree in Sports PR and Journalism from Staffordshire University, joins Domino from the timber…
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