Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Apr- 2018 -9 AprilRetailers
Obituary: Michael John Marsh (Mike) of P.A Jewellery
Michael John Marsh (Mike) of P.A Jewellery, passed away on 9th February, aged 70 years in St. Luke’s Hospice, surrounded by his family. Mike didn’t intend on a career as a jeweller and came to the industry by luck. In 1976 whilst working in insurance he visited a potential client…
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4 AprilAdvice
GDPR โ are you up to speed? Bransom
As a developer and provider of stock management and EPoS systems, itโs inevitable that we will be an integral part of a retailerโs business. And so, with GDPR coming fully into law on May 25th, weโve been actively working with our clients to help them along their path to GDPR…
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Mar- 2018 -27 MarchEvents
Citizen announces partnership with Disney World
Citizen watches and The Walt Disney Company have announced Citizen will be the official timepiece of the Walt Disney World Resort in Florida and the Disneyland Resort, California. As part of a long-term promotional alliance, the Citizen logo will be displayed on the Main Street USA clocks in Magic Kingdom…
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21 MarchE-Commerce
H. Samuel remains ‘most visible’ jewellery brand online
Despite a 7% decrease in their visibility over the past year, H. Samuel remains top of their market, a new report has revealed. The Jewellery Retailers Insight Report, produced by digital marketing specialists Inside Online, ranks 45 of the leading websites within this competitive market according to their online performance.…
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7 MarchEconomy
De Beers announces rough diamond demand is strong for second cycle in 2018
De Beers has released data on its second cycle of rough diamond sales for 2018, with revenues provisionally secured at ยฃ399m. The worldโs leading diamond company with expertise in the exploration, mining and marketing of diamonds announced the provisional figure of sales from its rough diamonds mined from operations in…
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6 MarchBrand Profiles
Connoisseurs testimonials
Amy – David Mellor โNothing sells a product better than a salesperson that really believes in what they’re selling. This is something that comes naturally when marketing Connoisseurs merchandise to a customer, as they are fantastic and effective products. We have never sold so much Jewellery Cleaner in our 40…
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1 MarchRetailers
UK shoppers put off by irrelevant retail offers
According to consumer research conducted by point of sale marketing firm Ecrebo, more than four in 10 (44%) UK shoppers shy away from brands that donโt offer them personalised, relevant offers. The aim of the research was to gauge consumer attitudes toward retail loyalty schemes, the benefits they offer and…
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Feb- 2018 -19 FebruarySponsored
Ro Copenhagen
A new fine jewellery brand from Denmark, Ro Copenhagen has announced its launch in the UK market, making its official trade show debut at International Jewellery London (IJL) in September 2018. Following two years of successful collections in Denmark, Ro Copenhagen is taking the natural evolutionary step of launching in…
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12 FebruaryDesigners
Timex Group UK further expands its portfolio with Kenneth Cole Watches
Timex Group UK has further expanded its watch brand portfolio with the introduction of Kenneth Cole watches. The 35-year-old New York fashion brandsโ designs are inspired by the city it was founded in. Duncan Harris, Timex sales and marketing director, said: โWe are thrilled to be partnering with TWB Investments…
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7 FebruaryInternational
Israel Diamond exchange launches new Diamond Tech innovation centre
The Israel Diamond Exchange (IDE) has launched a new innovation centre, Diamond Tech, to host and support diamond related startup companies. Located within the IDE complex, the centre will help IDE promote new technologies that will bring added value to the diamond industry as well as to other sectors. Carats.Io,…
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