Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Nov- 2017 -15 NovemberAppointments
Domino strengthens its marketing team
Domino Jewellery has announced the appointment of Danny Wilkinson as a marketing executive with the responsibility for expanding the company’s digital programme including the management of its social media, e-shots and blogs. Wilkinson, who has a degree in Sports PR and Journalism from Staffordshire University, joins Domino from the timber…
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15 NovemberEvents
International Jewellery London launches IJL Talks
As part of its #withyou campaign and 365-commitment to the industry, International Jewellery London, has launched a new initiative – IJL Talks – a year-round platform for educational content. Starting with content drawn from speakers at the IJL 2017 Seminar Programme, essential learnings, insight, experience and advice will be available…
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9 NovemberEvents
Baselworld halves exhibitors and reduces stand price
Watch and jewellery fair Baselworld will be reducing its number of exhibitors for the 2018 event, with 600-700 brands expected to exhibit. This is a reduction from the show’s 1,300 exhibitors at the 2017 show. This was down by 200 exhibitors on 2016’s show. The stand rental price has also…
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7 NovemberDesigners
Henryka sales manager nominated for NAJ award
Silver and natural gemstone jewellery brand Henryka has announced that its sales and trade accounts manager, Hollie Francis, has been shortlisted for a National Association of Jewellers (NAJ) Award. Hollie started working with Henryka in August 2011 as its sales and marketing manager before transitioning to trade accounts manager in 2016.…
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Oct- 2017 -30 OctoberDesigners
Henryka unveils Hereford store redesign
Silver and natural gemstone jewellery brand Henryka has transformed the interior and exterior of its own-brand boutique on Widemarsh Street, Hereford, to accommodate its new brand identity. Unveiled earlier this year, Henryka refreshed its new brand strategy with a bohemian-inspired orange and black colour palette, new marketing materials, point-of-sale displays…
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26 OctoberDesigners
Anchor and Crew new contracts takes stockists to over 100
British accessories brand Anchor & Crew now has over 100 stockists throughout Europe, after signing multiple new contracts following the IJL show. The company has recently announced that the Modern Naval brand is officially launching in all 10 House of Fraser stores, Drakes of Plymouth, Watchshop.com, Christopher David and Wolf…
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24 OctoberE-Commerce
Shares in Etsy fall following launch of Amazon Handmade Gift Shop
Shares in Etsy fell by 4% on Monday after Amazon’s handcrafted product section ‘Handmade Gift Shop’ expanded its offering. The Handmade section first launched in 2015, featuring thousands of handmade products including jewellery, clothing and home items, but yesterday the service expanded its offerings in time for the festive period…
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19 OctoberAppointments
IJL appoints new event manager
Jewellery industry event International Jewellery London (IJL) has announced that Sarah Kitley-Spencer has been appointed as the new show event manager. Fotoulla Michael will continue to lead sales on this international brand. Sarah Kitley-Spencer has worked at IJL for the past seven years and Reed Exhibitions for ten years. In…
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17 OctoberDesigners
Domino releases Timeless range in time for Christmas
Domino has launched its new Timeless range, part of the Anthology collection, in preparation for the festive season. The range comprises four diamond-set line bracelets, four pairs of diamond-set hoop earrings and two necklaces. All pieces are available in 18 carat white gold and utilises the same classic ‘line’ style…
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2 OctoberDesigners
Domino expands to Far Eastern market
Domino jewellery has recently dispatched £500,000 worth of British-made gold and platinum, semi-set jewellery and diamond ring mounts to new customers in Australia, Japan and Taiwan. The orders are the result of a sales trip made earlier this year by the company’s sales and marketing director, Andrew Sollitt and overseas…
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