Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jan- 2018 -29 JanuaryEvents
Raymond Weil unveils Brit Awards watches
Luxury Swiss watch brand Raymond Weil has announced two new timepieces in partnership with The Brit Awards 2018. ย The first watch features a 41mm polished stainless steel case housing a black three-dimensional dial and three-link bracelet. The womenโs version has a 30mm polished stainless steel case, and houses a…
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15 JanuaryEconomy
High street sees sharpest footfall decline in four years
New figures from the British Retail Consortium (BRC) and Springboard show footfall in the month of December suffered its sharpest decline since March 2013 Total UK retail footfall fell by 3.5% compared with December 2016, while the high street saw a sharper drop, down by 4.6%. Shopping centres suffered a…
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10 JanuaryE-Commerce
Investment boosts online sales for Buckley London
Fashion jewellery brand Buckley London has announced that it increased its online sales by 29% compared to the previous year. It attributed this growth to investment in the โcustomer journeyโ over the last 12 months, saying it has implemented a host of improvements in 2017 to further enhance the shopping…
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Dec- 2017 -22 DecemberEconomy
90% of retailers to โstruggleโ with upcoming accounting rules
Britainโs retailers look set to emerge as the most exposed to new lease commitments, according to analysis by Aptitude Software, a global financial software specialist. The firm predicts that 90% of UK high street retailers will struggle to comply with the impending lease accounting standards (IFRS 16) which come into…
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22 DecemberFeatures
Worldpay interview Q&A
James Frost, chief marketing and commercial officer of WorldPay. Developed My Business Hub. Electronic point of sales operated through a wi-fi enabled tablet. What is My Business Hub? The UKโs leading payment processor. We help businesses both large and small accept card payments through a variety of different means; in…
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22 DecemberFeatures
The rise of wearable tech โ how the market turned luxury
Wearable tech has in recent years become mainstream, but it doesnโt always look great as a fashion item. As more brands try to enter the space with โluxuryโ wearable tech pieces, SHEKINA TUAHENE speaks to patent lawyer MARK MARFE about how these products come to be and why there is…
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14 DecemberFeatures
Three Minute Interview: Daren Daniels, founder of Redblok
Describe yourself in three words. Creative, happy and lucky. When you were at school, what did you want to be and why? I think like most people I wasn’t really sure; most people thought I was going to be a sportsman. I loved creating and thinking differently, in both art…
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8 DecemberAppointments
Former Dior CEO joins Sothebyโs
Sothebyโs has announced the appointment of Laurence Nicolas as executive vice president and global managing director of jewellery and watches. Reporting to the companyโs CEO, Tad Smith, Nicolas will lead the various channels of Sothebyโs jewellery and watch businesses including auction, private, e-commerce and retail sales, as well as the…
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1 DecemberAuctions
โLife-savingโ Peace Diamond to be auctioned by Sierra Leone
On Monday 4 December in New York the government of Sierra Leone will auction a 709 carat rough diamond, which it has named the Peace Diamond. The stone which will be sold for the benefit of 250,000 inhabitants of a region with no school, hospital, clean water, roads or electricity.…
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Nov- 2017 -30 NovemberRetailers
Humorous marketing helps โboostโ small businesses
New research from American Express Shop Small has found that adding humour to the marketing mix can help small businesses attract and retain customers in this busy Christmas shopping period. The research, which seeks to uncover the role of humour in small business marketing, found that eight in ten consumers…
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