Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Nov- 2017 -29 NovemberDesigners
Domino cites personalisation and yellow gold as 2018โs jewellery trends
Domino has predicted that โpersonalisation and provenanceโ will be key themes for the brandโs fine jewellery ranges in the coming year. The brandโs creative director, Naomi Newton-Sherlock, said that the two concepts would also be major retail trends which would have an โongoing impactโ on the UK high street. In…
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21 NovemberUncategorized
Buckley London expands to the Americas
British fashion jewellery designer Buckley London has expanded to the Americas region with the announcement of a new retail partnership with distributor Trovari S.A. in Paraguay. Trovari S.A. has been bringing international brands to the Paraguayan market for more than 30 years and showcases brands in over 30 locations. After…
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17 NovemberAdvice
Seven ways to prepare your business for Black Friday
This year, Black Friday falls on 24 November and will host discounts across many lines including electricals, fashion, and experiences. BBC reported that online sales had risen by 12% last year during the event but it isnโt just the Friday that E-commerce sites focus on now, it is the whole…
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16 NovemberDesigners
Domino retailers opt for a colourful Christmas
Domino Jewellery has reported strong sales for right-hand rings incorporating fashionable coloured stones and creative alloy options. Marketing co-ordinator Chantelle Serrell-Cooke says the brand has seen its retailers become โmore adventurousโ with the alloy combination selections, choosing a mixture of white and coloured metal. Many are also opting to purchase…
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15 NovemberAppointments
Domino strengthens its marketing team
Domino Jewellery has announced the appointment of Danny Wilkinson as a marketing executive with the responsibility for expanding the companyโs digital programme including the management of its social media, e-shots and blogs. Wilkinson, who has a degree in Sports PR and Journalism from Staffordshire University, joins Domino from the timber…
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15 NovemberEvents
International Jewellery London launches IJL Talks
As part of its #withyou campaign and 365-commitment to the industry, International Jewellery London, has launched a new initiative โ IJL Talks โ a year-round platform for educational content. Starting with content drawn from speakers at the IJL 2017 Seminar Programme, essential learnings, insight, experience and advice will be available…
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9 NovemberEvents
Baselworld halves exhibitors and reduces stand price
Watch and jewellery fair Baselworld will be reducing its number of exhibitors for the 2018 event, with 600-700 brands expected to exhibit. This is a reduction from the showโs 1,300 exhibitors at the 2017 show. This was down by 200 exhibitors on 2016โs show. The stand rental price has also…
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7 NovemberDesigners
Henryka sales manager nominated for NAJ award
Silver and natural gemstone jewellery brand Henryka has announced that its sales andย trade accounts manager, Hollie Francis, has been shortlisted for a National Association of Jewellers (NAJ) Award. Hollie started working with Henryka in August 2011 as its sales and marketing manager before transitioning to trade accounts manager in 2016.…
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Oct- 2017 -30 OctoberDesigners
Henryka unveils Hereford store redesign
Silver and natural gemstone jewellery brand Henryka has transformed the interior and exterior of its own-brand boutique on Widemarsh Street, Hereford, to accommodate its new brand identity. Unveiled earlier this year, Henryka refreshed its new brand strategy with a bohemian-inspired orange and black colour palette, new marketing materials, point-of-sale displays…
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26 OctoberDesigners
Anchor and Crew new contracts takes stockists to over 100
British accessories brand Anchor & Crew now has over 100 stockists throughout Europe, after signing multiple new contracts following the IJL show. The company has recently announced that the Modern Naval brand is officially launching in all 10 House of Fraser stores, Drakes of Plymouth, Watchshop.com, Christopher David and Wolf…
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