Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Sep- 2017 -29 SeptemberDesigners
Timex releases watch with contactless payment ability
Timex are launching the Fairfield Contactless, a new range of watches for AW17 with contactless payment capabilities. The watch is powered by bPay, and has been described as “the perfect fusion of style and smart functionality.” The first in the collection to launch is modelled after one of the brand’s…
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22 SeptemberProduct Launches
‘Low-cost’ marketing service for jewellers launches
Redblok, headed up by jewellery industry veteran Daren Daniels, has launched a new marketing service to help jewellers effectively engage with their customer base. The ‘cost-effective’ service is automated and said to be easy to manage, and it works on a no contract, monthly subscription basis. The services puts a…
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21 SeptemberAdvice
3 sure-fire strategies for UK jewellers in uncertain times
Three big news topics that concern the UK jewellery industry have recently been debated in both mainstream and industry media: Brexit, a shifting economy and the challenge of marketing luxury goods to millennials. As a consequence, many UK jewellers feel that they now have to make strategic business decisions in…
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21 SeptemberTrade Organisations
De Beers partners with the UN to boost equality
De Beers Group has announced a three-year partnership with UN Women to accelerate the advancement of women across its organisation, in its diamond producing countries and in its marketing. The firm has committed to achieving equality in the appointment of women and men into senior leadership roles, investing in women…
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19 SeptemberDesigners
Watch app launches to bring transparency to pre-owned industry
Redblok, a cloud-based technology and marketing service dedicated to the watch and jewellery industry, has created a new cloud-based service that aims to bring greater transparency to the sourcing and selling of luxury pre-owned watches from business to business. The Watch App will also make it cheaper and more efficient…
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18 SeptemberDesigners
Henryka’s stockists reach over 50 following season’s trade shows
Silver and gemstone jewellery brand Henryka has opened three new accounts and replenished several existing stockists at this season’s trade shows, taking the number of stockists in the UK to more than 50. Henryka exhibited at the CMJ Autumn Trade Event in August and IJL in September, where it showcased…
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15 SeptemberDesigners
Nadine Aysoy to expand in US following successful IJL showing
Fine jewellery brand Nadine Aysoy has gained a new distribution and marketing contract with US-based showroom, Mega Mega Projects New York, following her debut showing at this year’s IJL. The brand will now expand globally, with showcases at New York and Paris Fashion Weeks, as well as Los Angeles and…
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7 SeptemberDesigners
IJL announces KickStart winner
Alice Barnes has received the IJL 2017 KickStart ‘Industry’s Choice Award’, and will return to the show with a complimentary stand in the Design Gallery in 2018. The ten KickStarters competed over the summer to gain as many votes as possible from the public via social media and an online…
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Aug- 2017 -29 AugustManufacturers
De Beers to make largest investment into diamond marketing since 2008
De Beers Group has announced it will invest more than $140m (£107m) in marketing this year – its biggest spend since 2008. The increased investment will be focused on generating further consumer demand for diamond jewellery in the leading markets globally, with the greatest spend targeted in the US, China…
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29 AugustAppointments
Timex Group appoints Duncan Harris as sales and marketing director
Timex Group UK has strengthened its senior management team with the appointment of Duncan Harris as its sales & marketing director. He will be reporting directly to Gavin Crilly-McKean SVP international. . Duncan has over 20 years experience within the UK industry. His previous role was as general manager at…
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