Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Oct- 2017 -26 OctoberDesigners
Anchor and Crew new contracts takes stockists to over 100
British accessories brand Anchor & Crew now has over 100 stockists throughout Europe, after signing multiple new contracts following the IJL show. The company has recently announced that the Modern Naval brand is officially launching in all 10 House of Fraser stores, Drakes of Plymouth, Watchshop.com, Christopher David and Wolf…
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24 OctoberE-Commerce
Shares in Etsy fall following launch of Amazon Handmade Gift Shop
Shares in Etsy fell by 4% on Monday after Amazonโs handcrafted product section โHandmade Gift Shopโ expanded its offering. The Handmade section first launched in 2015, featuring thousands of handmade products including jewellery, clothing and home items, but yesterday the service expanded its offerings in time for the festive period…
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19 OctoberAppointments
IJL appoints new event manager
Jewellery industry event International Jewellery London (IJL) has announced that Sarah Kitley-Spencer has been appointed as the new show event manager. Fotoulla Michael will continue to lead sales on this international brand. Sarah Kitley-Spencer has worked at IJL for the past seven years and Reed Exhibitions for ten years. In…
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17 OctoberDesigners
Domino releases Timeless range in time for Christmas
Domino has launched its new Timeless range, part of the Anthology collection, in preparation for the festive season. The range comprises four diamond-set line bracelets, four pairs of diamond-set hoop earrings and two necklaces. All pieces are available in 18 carat white gold and utilises the same classic โlineโ style…
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2 OctoberDesigners
Domino expands to Far Eastern market
Domino jewellery has recently dispatched ยฃ500,000 worth of British-made gold and platinum, semi-set jewellery and diamond ring mounts to new customers in Australia, Japan and Taiwan. The orders are the result of a sales trip made earlier this year by the companyโs sales and marketing director, Andrew Sollitt and overseas…
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Sep- 2017 -29 SeptemberDesigners
Timex releases watch with contactless payment ability
Timex are launching the Fairfield Contactless, a new range of watches for AW17 with contactless payment capabilities. The watch is powered by bPay, and has been described as โthe perfect fusion of style and smart functionality.โ The first in the collection to launch is modelled after one of the brandโs…
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22 SeptemberProduct Launches
โLow-costโ marketing service for jewellers launches
Redblok, headed up by jewellery industry veteran Daren Daniels, has launched a new marketing service to help jewellers effectively engage with their customer base. The โcost-effectiveโ service is automated and said to be easy to manage, and it works on a no contract, monthly subscription basis. The services puts a…
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21 SeptemberAdvice
3 sure-fire strategies for UK jewellers in uncertain times
Three big news topics that concern the UK jewellery industry have recently been debated in both mainstream and industry media: Brexit, a shifting economy and the challenge of marketing luxury goods to millennials. As a consequence, many UK jewellers feel that they now have to make strategic business decisions in…
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21 SeptemberTrade Organisations
De Beers partners with the UN to boost equality
De Beers Group has announced a three-year partnership with UN Women to accelerate the advancement of women across its organisation, in its diamond producing countries and in its marketing. The firm has committed to achieving equality in the appointment of women and men into senior leadership roles, investing in women…
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19 SeptemberDesigners
Watch app launches to bring transparency to pre-owned industry
Redblok, a cloud-based technology and marketing service dedicated to the watch and jewellery industry, has created a new cloud-based service that aims to bring greater transparency to the sourcing and selling of luxury pre-owned watches from business to business. The Watch App will also make it cheaper and more efficient…
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