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British accessories brand Anchor & Crew now has over 100 stockists throughout Europe, after signing multiple new contracts following the IJL show.
The company has recently announced that the Modern Naval brand is officially launching in all 10 House of Fraser stores, Drakes of Plymouth, Watchshop.com, Christopher David and Wolf & Badger (Notting Hill) at the start of November.
With other retailers also adding to its growing stockist list, the brand is forecasting a strong Christmas period.
Coinciding with the introduction of these leading stockists, Anchor & Crew has also launched four new unisex collections and five women’s-only collections as it bolsters its product lines to just short of 800 pieces.
The company has also relocated its premises to a disused mill in East Midlands amidst the new developments.
Chris Warner, international sales and marketing director, said: “With approaches from two other departmental stores since IJL 2017, we have decided that House of Fraser should be our first department representation in the UK.
“As well as all our fantastically well-received product developments and respective new stockists, equally important for us has been our move into new premises. A major reason for this move is because we are developing and soon launching leather goods, handbound notebooks, apothecary-inspired candles and true British style watches. Anchor & Crew deserves to be a full lifestyle brand.”
