Baselworld halves exhibitors and reduces stand price
Watch and jewellery fair Baselworld will be reducing its number of exhibitors for the 2018 event, with 600-700 brands expected to exhibit.
This is a reduction from the show’s 1,300 exhibitors at the 2017 show. This was down by 200 exhibitors on 2016’s show.
The stand rental price has also been reduced by 10%.
This announcement follows the news that the event will run for six days – two days shorter than usual.
A newsletter said: “Baselworld remains faithful to its strategy of quality and diversity. However, the watch and jewellery market is undergoing a period of profound change, first and foremost through the increasing consolidation of the market in terms of production and marketing, but also through the challenges and opportunities of digital technology.
“Responding to this development, Baselworld 2018 presents itself in a denser and
more concentrated form in several respects. The duration of the show will be
shortened by two days and will run for six days. The number of exhibiting companies
will be between 600 and 700.”
It continued: “Baselworld has decided to maintain its outstanding quality for the next edition. The show does not rely on quantity, but will remain the leading event for premier global brands. And this in all segments.”