Swarovski releases ‘all-star’ Christmas campaign

Following in the success of previous years, this Christmas sees the launch of a new star-filled Swarovski campaign, celebrating highlights from the Autumn Winter ’17 collection brilliance for all.

Launched with a Crystal Wonderland Party during Milan Fashion Week, the new Christmas campaign and television advertisement features Swarovski’s brand ambassador Karlie Kloss
alongside Jourdan Dunn, Naomi Campbell and Boy George, all celebrating the brand’s #GiveBrilliant message.

The campaign launched in the UK on 8 November, and it is the first time that Swarovski have shown a 30” television advertisement.

It will run until 23 December and will be shown across all key terrestrial and digital channels in the UK and Ireland.

With its Christmas campaign and cast, Swarovski continues to express and exemplify the beauty of the modern-day woman and the brand’s ‘Brilliance for All’ message.

The Christmas campaign and television advertisement feature pieces from the Autumn Winter Collection, from the Swarovski Remix Collection and the Angelic line.

Karlie Kloss said: “The holiday season is all about bringing people together and finding ways to celebrate those who are special to us, which is at the heart of the campaign. To that end, it was incredible to shoot with so many talented people who are also so close to my heart.

“It was an amazing experience shared with Jourdan Dunn, Fei Fei Sun, Ruby Rose and of course Naomi Campbell, who is both a mentor and friend. I’m truly grateful to have been a part of this.”

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