DesignersProduct Launches

Jewlr launches first luxury jewellery collection

Online tech jewellery brand Jewlr has released its first luxury line named the ‘One and Only Signature Collection’, consisting of six customisable engagement ring styles.

Each ring is custom made and tailored to the customers’ taste.

Every aspect of the ‘One & Only’ ring is selected by the customer. By using online selection and preview technology, the customer can select the ring’s bridge, setting and band in their chosen combination of 14 or 18 carat white, yellow or rose gold.

Each ring can be made even more distinctive by selecting the ‘signature’ setting and adding initials to the bridge of the ring.

The selection process allows for up to 99 combinations from the six ring styles.

With regards to engagement rings, diamonds on each style can be selected in a choice of round, oval and princess cut and 0.50, 0.70 or 1.00 carat. Engraving can also be placed on the base of the band.

Tony Davis, founder of Jewlr, said: “I was inspired to launch a luxury personalised bridal jewellery product to the market and am confident it offers something totally fresh to the luxury jewellery landscape.

“After seeing such consistent success with our personalised promise, mother and bridal rings, we wanted to take this concept into a new market and offer our customers something extra special.”

He added: “As the business grows, the Jewlr brand continues to develop and thanks to our unique production methods, the possibilities of what we can create are endless. We’re confident this will open up a new customer base for those looking to combine true luxury with something truly sentimental that they will wear forever.”

Jewlr launched the One and Only Signature collection to the UK on 9 November on its website.

Prices range from £1,000 to £8,000.


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Shekina Tuahene

Shekina is a multimedia journalist who has lived in London all her life. She is an alumnus of University of Greenwich and Brunel. Shekina loves to read, travel, socialise and listen to music. If you have any story or feature ideas, feel free to drop her a line.

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