Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jul- 2017 -17 JulyDesigners
Domino launches Diamond Ring Mount collection ahead of IJL
Domino Jewellery has launched a “revised and reignited” addition of pieces to its Diamond Ring Mount (DRM) collection. It promises that the new additions will offer stockists a wider choice and “more opportunities for personalisation”. The are 95 rings in the collection ranging from round, princess and fancy-shaped solitaire rings…
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6 JulyDesigners
Annie Haak to launch bespoke bridal collection
Jewellery brand Annie Haak has readied itself for the upcoming wedding season with a new collection of bespoke bridal jewellery. The collection is made up of two different styles of bracelets, each with a choice of seven Swarovski crystals. The sets of bracelets come from either the ‘Grace’ or ‘Graceful’…
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Jun- 2017 -28 JuneDesigners
Leatherman releases world-first multi tool bracelet
Leatherman’s multi-tool bracelet, the Tread, has been exclusively released in the UK by distributors Whitby and Co. In what the firm claims is a world-first, the bracelet serves as a wearable multi-tool piece of equipment. In a hope to capitalise on the upcoming wedding season, the Leatherman Tread is being…
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22 JuneManufacturers
De Beers to consider investing in start-ups
De Beers Group announced the launch of De Beers Ventures, which has been set up to actively consider the acquisition of minority stakes in start-ups and growth companies. The new initiative will consider small investments in areas that may include downstream distribution, consumer brands, marketing platforms, security, cutting and polishing,…
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20 JuneCurrent Affairs
Timex sales and marketing director passes away
Richard Bunt, the recently appointed sales and marketing director of Timex Group UK has passed away whilst on holiday in Krakow, Poland. The 33-year-old fell and hit his head when he leaned out of an electric vehicle to retrieve his sunglasses. He suffered a bleed on the brain as a…
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May- 2017 -26 MayE-Commerce
Amazon offers handmade jewellery with new wedding shop
Amazon has added to its online offerings by launching a new bridal section in its handmade shop. The Handmade Wedding Shop will be offering jewellery, decorations, gifts and invitations amongst others. Customers are offered free two-day delivery with Prime-eligible handmade products. Katie Harnetiaux, head of marketing for Handmade at Amazon…
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2 MayFeatures
10 TOP TIPS – Creating the perfect jewellery store
In 2017, the jewellery industry needs to offer more than just a retail space to sell products. Customers want more, and to stand out in the increasingly competitive crowd, retailers need to offer a fully immersive experience that customers will remember long after they’ve left the till point. If you’re…
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2 MayCurrent Affairs
London investors buy Breitling
London-based private equity group CVC Capital Partners has bought a controlling stake in Breitling for a reported €800m (£677m). Breitling’s CEO Théodore Schneider said the deal will leave CVC with an 80% stake, and Breitling will retain the remaining 20% of the group. “I am convinced CVC is the right…
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Mar- 2017 -7 MarchEvents
Alyssa Smith Jewellery named Hertfordshire’s ‘best retailer’
Jewellery design firm Alyssa Smith Jewellery has been named the ‘Best Retailer of the Year’ at Hertfordshire’s Biz4Biz awards. A total of 12 awards were presented at the event hosted by Tewin Bury Farm Hotel in Hertfordshire, with the awards aiming to showcase the best of business in the country.…
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Feb- 2017 -20 FebruaryDesigners
Forevermark passes 2,000 retail doors
Forevermark, the diamond brand from The De Beers Group of Companies, today announced it has passed 2,000 retail doors globally. The announcement follows the opening of the Zen Diamond Anatolium store in the city of Bursa in Turkey, with the brand saying the milestone consolidates its position as “one of…
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