Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Aug- 2017 -25 AugustEconomy
Social media best for business leads; print second, say SMEs
Some 62% of SMEs said that social media brings in the highest quality leads and sales, according to a survey of over 200 SMEs by UK call tracking provider, Mediahawk. Of the businesses asked, 55% were planning to increase budgets in this area. Offline media including magazines, flyers and newspaper…
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23 AugustEvents
Raw Pearls to launch new product photography service at IJL
Pearl jewellery supplier Raw Pearls will be launching an image library to support retailers in online and in-store sales at this year’s International Jewellery London (IJL) show. The resource is designed to help its clients better engage with their customers and in turn support higher sales. Raw Pearls’ clients will…
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15 AugustEditor's Blog
How jewellery can tap into the zeitgeist
It’s no secret that consumer technology pervades almost everything we do nowadays, but a perhaps under-reported but clearly associated phenomenon is the impact it is having on design and creativity. This month alone, I have a seen a slew of brands designing and manufacturing jewellery pieces which take their inspiration…
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15 AugustAppointments
Citizen Watch UK shakes up management team
Mark Robinson, managing director of Citizen Watch UK has been appointed to the new position of group managing director of Citizen Watch United Kingdom. Robinson will assume overall strategic responsibility for all brands in the UK. Robinson has been with Citizen for over 20 years holding various management positions. For…
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14 AugustEconomy
Retail parks outperform high street and shopping centres
Retail parks showed a growth in footfall in July, with high streets and shopping centres suffering a decrease, figures from retail footfall analysts Springboard show. Footfall on the high streets fell by 2.1% which shopping centres showed a 1.3% decline. Retail parks saw a 1.7% increase. July was the fourth…
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9 AugustEvents
Sam Willoughby steps down from IJL
International Jewellery London (IJL) event director, Sam Willoughby will step down in October, after eight years at the helm and more than 13 years working for Reed Exhibitions. Willoughby and her team have developed many unique features at IJL, including the VIP Diamond Club programme and an 365-day strategy across…
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2 AugustAppointments
EDITOR’S COMMENT: What now for the CMJ?
Much ink has been spilled by the trade press over the sudden and barely explicated departure of Willie Hamilton, the polarising chief executive of the Company of Master Jewellers. Apart from those at the top, it would seem nobody knew he was about to vacate his post, and those in…
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Jul- 2017 -31 JulyRetailers
CMJ’s CEO Willie Hamilton steps down
Willie Hamilton, CEO of Company of Master Jewellers (CMJ), has announced his departure from the role after 10 years. The CMJ is a buying group for independent retailers of watches and jewellery in the UK and Ireland and currently has over 150 members. Michael Aldridge, chairman of CMJ, said: “Willie…
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31 JulyDesigners
Henryka prepares to unveil major brand overhaul
Silver and gemstone jewellery specialist Henryka is preparing to unveil a major rebrand. As part of this, it will be offering independent retailers a more focused sales support package that includes contemporary point-of-sale, marketing material and a tailored sales support programme. Henryka’s new marketing material reflects the brand’s new focus,…
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17 JulyDesigners
Domino launches Diamond Ring Mount collection ahead of IJL
Domino Jewellery has launched a “revised and reignited” addition of pieces to its Diamond Ring Mount (DRM) collection. It promises that the new additions will offer stockists a wider choice and “more opportunities for personalisation”. The are 95 rings in the collection ranging from round, princess and fancy-shaped solitaire rings…
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