Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Sep- 2017 -15 SeptemberDesigners
Nadine Aysoy to expand in US following successful IJL showing
Fine jewellery brand Nadine Aysoy has gained a new distribution and marketing contract with US-based showroom, Mega Mega Projects New York, following her debut showing at this yearโs IJL. The brand will now expand globally, with showcases at New York and Paris Fashion Weeks, as well as Los Angeles and…
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7 SeptemberDesigners
IJL announces KickStart winner
Alice Barnes has received the IJL 2017 KickStart โIndustryโs Choice Awardโ, and will return to the show with a complimentary stand in the Design Gallery in 2018. The ten KickStarters competed over the summer to gain as many votes as possible from the public via social media and an online…
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Aug- 2017 -29 AugustManufacturers
De Beers to make largest investment into diamond marketing since 2008
De Beers Group has announced it will invest more than $140m (ยฃ107m) in marketing this year โ its biggest spend since 2008. The increased investment will be focused on generating further consumer demand for diamond jewellery in the leading markets globally, with the greatest spend targeted in the US, China…
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29 AugustAppointments
Timex Group appoints Duncan Harris as sales and marketing director
Timex Group UK has strengthened its senior management team with the appointment of Duncan Harris as its sales & marketing director. He will be reporting directly to Gavin Crilly-McKean SVP international. . Duncan has over 20 years experience within the UK industry. His previous role was as general manager at…
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29 AugustDesigners
Henryka focuses on silver for IJL
Henryka is set to take the brand in a new direction at International Jewellery London (IJL) in September, as it extends its statement silver jewellery offering. Previously known for focusing on amber and gemstones in its designs, Henryka will unveil two new silver ranges at the show. Both collections have…
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25 AugustEconomy
Social media best for business leads; print second, say SMEs
Some 62% of SMEs said that social media brings in the highest quality leads and sales, according to a survey of over 200 SMEs by UK call tracking provider, Mediahawk. Of the businesses asked, 55% were planning to increase budgets in this area. Offline media including magazines, flyers and newspaper…
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23 AugustEvents
Raw Pearls to launch new product photography service at IJL
Pearl jewellery supplier Raw Pearls will be launching an image library to support retailers in online and in-store sales at this yearโs International Jewellery London (IJL) show. The resource is designed to help its clients better engage with their customers and in turn support higher sales. Raw Pearlsโ clients will…
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15 AugustEditor's Blog
How jewellery can tap into the zeitgeist
Itโs no secret that consumer technology pervades almost everything we do nowadays, but a perhaps under-reported but clearly associated phenomenon is the impact it is having on design and creativity. This month alone, I have a seen a slew of brands designing and manufacturing jewellery pieces which take their inspiration…
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15 AugustAppointments
Citizen Watch UK shakes up management team
Mark Robinson, managing director of Citizen Watch UK has been appointed to the new position of group managing director of Citizen Watch United Kingdom. Robinson will assume overall strategic responsibility for all brands in the UK. Robinson has been with Citizen for over 20 years holding various management positions. For…
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14 AugustEconomy
Retail parks outperform high street and shopping centres
Retail parks showed a growth in footfall in July, with high streets and shopping centres suffering a decrease, figures from retail footfall analysts Springboard show. Footfall on the high streets fell by 2.1% which shopping centres showed a 1.3% decline. Retail parks saw a 1.7% increase. July was the fourth…
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