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Silver and gemstone jewellery brand Henryka has opened three new accounts and replenished several existing stockists at this season’s trade shows, taking the number of stockists in the UK to more than 50.
Henryka exhibited at the CMJ Autumn Trade Event in August and IJL in September, where it showcased its new brand identity.
Its revised package for retailers aims to offer a more focused sales support and includes a contemporary point of sale, marketing material and a tailored sales support programme.
The rebranding and new collections seemed to be well received by visitors, with retailers taking a liking to the Autumn Stag range in particular.
Anna Emmett, founder and director of Henryka, said: “We unveiled our rebranding to the trade at IJL and we were overwhelmed by the feedback we had from both new and existing retailers.
“We opened accounts with some well-established independent retail jewellers, as well as making some good contacts to follow up. In addition, some of our retailers who have been with us since the very beginning are very excited to be part of an evolving brand.”
