Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Feb- 2017 -13 FebruaryTrade Organisations
Goldsmiths’ Centre launches new business growth programme
The Goldsmiths’ Centre in London has today launched its new Goldsmiths’ Business Growth Programme for “exceptional and ambitious members” of the UK jewellery, silversmithing and allied trade industries. The programme, funded by the Goldsmiths’ Company, will provide 10 entrepreneurs who have the potential and drive to transform their businesses with the skills to…
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Jan- 2017 -19 JanuaryCurrent Affairs
Jeweller’s carpet rakes in £13,000 for charity
A jewellery store that sold its 15-year-old carpet for £13,000 has donated the proceedings to charity. Aurum of Jersey, in St Helier, Jersey, decided to replace the carpet last year and said it could be valued at thousands of pounds after gathering specks of precious metals and shavings for the…
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16 JanuaryEconomy
High street footfall rises in December for first time in five years
UK high streets saw a 0.8% year-on-year rise in footfall in December as retailers managed to draw in last-minute shoppers. The latest monthly Footfall and Vacancies Monitor from the British Retail Consortium (BRC) and Springboard found the increase in high street footfall – the first December rise for five years…
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Oct- 2016 -20 OctoberEvents
Independent jewellers encouraged to participate in Small Business Saturday
Small Business Saturday, the annual campaign to promote small businesses across the UK, is encouraging independent jewellers to participate on Saturday, 3 December. Now in its fourth year, Small Business Saturday is estimated to have generated some £623m worth of spending across the country’s small businesses on 6 December, 2015…
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Sep- 2016 -21 SeptemberManufacturers
Forevermark announces completion of brand refresh
Forevermark, the diamond brand from De Beers Group of Companies, has completed a refresh of its global brand identity. Teaming up with marketing agency Pope Wainwright & Wykes (PWW), the new brand identity has been designed to be “digestible and accessible” for global markets and has injected increased “clarity and…
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13 SeptemberTrade Organisations
Natural Colour Diamond Association (NCDIA) launches in the UK
The Natural Colour Diamond Association (NCDIA) has announced it is to host its first meeting in the UK. The association, which launched in 2003, is a non-profit membership organisation that aims to “train, enlighten and educate” the global jewellery community and natural colour diamonds. Its first UK meeting will take…
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6 SeptemberCurrent Affairs
Mixed month for diamond prices in August
The price of diamonds reported a mixed month in August, as polished inventory increased with steady manufacturing and sluggish demand. The RapNet Diamond Index (RAPI) – from the Rapaport Group – found the price of 1-carat diamonds fell 0.8% in August, while the price of 0.30-carat was flat. The price…
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Jul- 2016 -21 JulyDesigners
Swatch reports 54% plunge in profits
Swatch Group remains upbeat about the second half of the year, despite reporting a plunge in profits and sales in its first-half trading update. The Switzerland-based company, which owns brands such as Calvin Klein, Blancpain, Tissot, Longines, Omega and Breguet, reported a 54% fall in operating profit in the first…
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15 JulyCurrent Affairs
Hatton Garden BID given green light
The businesses of Hatton Garden have voted overwhelmingly in favour of establishing a Business Improvement District (BID) to deliver improvements across the area. Some 79% of businesses voted yes at the ballot (83% by rateable value), endorsing the £2.5m investment plan set out earlier this year by the Hatton garden…
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11 JulyManufacturers
De Beers CEO highlights importance of partnerships
The new chief executive officer of De Beers, Bruce Cleaver, has highlighted the importance of relationships with the company’s partners, saying they are the “cornerstone of the business”. In a blog for the company’s website, Cleaver, who was recently appointed to the position, said: “De Beers holds a unique position…
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