Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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May- 2017 -2 MayFeatures
10 TOP TIPS – Creating the perfect jewellery store
In 2017, the jewellery industry needs to offer more than just a retail space to sell products. Customers want more, and to stand out in the increasingly competitive crowd, retailers need to offer a fully immersive experience that customers will remember long after theyโve left the till point. If youโre…
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2 MayCurrent Affairs
London investors buy Breitling
London-based private equity group CVC Capital Partners has bought a controlling stake in Breitling for a reported โฌ800m (ยฃ677m). Breitlingโs CEO Thรฉodore Schneider said the deal will leave CVC with an 80% stake, and Breitling will retain the remaining 20% of the group. โI am convinced CVC is the right…
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Mar- 2017 -7 MarchEvents
Alyssa Smith Jewellery named Hertfordshireโs โbest retailerโ
Jewellery design firm Alyssa Smith Jewellery has been named the โBest Retailer of the Yearโ at Hertfordshireโs Biz4Biz awards. A total of 12 awards were presented at the event hosted by Tewin Bury Farm Hotel in Hertfordshire, with the awards aiming to showcase the best of business in the country.…
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Feb- 2017 -20 FebruaryDesigners
Forevermark passes 2,000 retail doors
Forevermark, the diamond brand from The De Beers Group of Companies, today announced it has passed 2,000 retail doors globally. The announcement follows the opening of the Zen Diamond Anatolium store in the city of Bursa in Turkey, with the brand saying the milestone consolidates its position as โone of…
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13 FebruaryTrade Organisations
Goldsmiths’ Centre launches new business growth programme
Theย Goldsmithsโ Centre in London has today launchedย its new Goldsmithsโ Business Growth Programme for “exceptional and ambitious members” of the UK jewellery, silversmithing and allied trade industries. The programme, funded by the Goldsmithsโ Company, will provide 10ย entrepreneurs who have the potential and drive to transform their businesses with the skills to…
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Jan- 2017 -19 JanuaryCurrent Affairs
Jeweller’s carpet rakes in ยฃ13,000 for charity
A jewellery store that sold its 15-year-old carpet for ยฃ13,000 has donated the proceedings to charity. Aurum of Jersey, in St Helier, Jersey, decided to replace the carpet last year and said it could be valued at thousands of pounds after gathering specks of precious metals and shavings for the…
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16 JanuaryEconomy
High street footfall rises in December for first time in five years
UK high streets saw a 0.8% year-on-year rise in footfall in December as retailers managed to draw in last-minute shoppers. The latest monthly Footfall and Vacancies Monitor from the British Retail Consortium (BRC) and Springboard found the increase in high street footfall – the first December rise for five years…
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Oct- 2016 -20 OctoberEvents
Independent jewellers encouraged to participate in Small Business Saturday
Small Business Saturday, the annual campaign to promote small businesses across the UK, is encouraging independent jewellers to participate on Saturday, 3 December. Now in its fourth year, Small Business Saturday is estimated to have generated some ยฃ623m worth of spending across the countryโs small businesses on 6 December, 2015…
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Sep- 2016 -21 SeptemberManufacturers
Forevermark announces completion of brand refresh
Forevermark, the diamond brand from De Beers Group of Companies, has completed a refresh of its global brand identity. Teaming up with marketing agency Pope Wainwright & Wykes (PWW), the new brand identity has been designed to be โdigestible and accessibleโ for global markets and has injected increased โclarity and…
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13 SeptemberTrade Organisations
Natural Colour Diamond Association (NCDIA) launches in the UK
The Natural Colour Diamond Association (NCDIA) has announced it is to host its first meeting in the UK. The association, which launched in 2003, is a non-profit membership organisation that aims to โtrain, enlighten and educateโ the global jewellery community and natural colour diamonds. Its first UK meeting will take…
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