Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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May- 2016 -31 MayQ&A Sessions
Company Q&A: Betts Metals
Following the company’s acquisition of Sutton Tools, we stopped by the company’s base in Birmingham and spoke to Rosannah Fellows, operations and marketing manager, to find out more. Give us a quick summary of Betts Metals’ history. Betts Metal Sales is a member of the Stephen Betts Group. The original family…
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19 MayRetailers
Mappin & Webb to rebrand following “significant investment”
Fine jewellery retailer Mappin & Webb is set to undergo a re-brand this summer following “significant” investment from parent group Aurum Holdings. The 240-year-old brand will re-launch in June, with a high-profile marketing campaign, new-look stores and a highlighted product range to highlight its positioning to a broader and younger…
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12 MayDesigners
The Miglio difference: Miglio’s new concept store
Miglio, the small luxury jewellery brand, has announced the launch of its brand new Miglio concept store in Cape Town, South Africa. Located on Belvedere Square, Miglio said the perfect environment for its concept stores are located in “feel good” areas across the globe, in locations where “women like to…
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11 MayAdvice
Business Insights: Creating a great place to work
The most successful corporations spend huge amounts of time and money fostering a distinctive and positive working culture. Here M&S For Business offer some insights on their way of doing things, many of which are easily transplantable into the independent retail environment. [divider style=”solid” top=”20″ bottom=”20″] At M&S For Business,…
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Apr- 2016 -15 AprilE-Commerce
Returning online shoppers spend ‘almost twice as much as new visitors’
Returning online shoppers spent almost double (66%) what new visitors spent (34%) following the close of the 2015 holiday period, according to new research. The E-commerce Quarterly report from marketing firm Monetate, which analyses a random sample of seven billion online shopping experiences throughout each quarter of the year, said…
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7 AprilUncategorized
Phillip Beale of Charles Green
Describe yourself in three words? Passionate, determined, loyal When you were at school, what did you want to be and why? Through my early years I wanted to be a country vet and then once I did work experience I realised I wanted to work in the jewellery industry in…
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7 AprilAdvice
ADVICE: Using customer feedback to your advantage
Customer feedback should be used to benefit your customer and, in the long run, this will benefit your business, says Hannah Haworth, marketing lead at Nublue. Here are her top nine tips for using customer feedback to your advantage [divider style=”solid” top=”20″ bottom=”20″] For all the data you can use…
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7 AprilQ&A Sessions
Honoured by Royalty: Greg Valerio
After recently being honoured with an MBE, the work Greg Valerio has done with artisanal and small-scale miners in the jewellery industry is second-to-none. TOM DAVIS sat down with the jeweller and activist to hear more about his experiences and where he sees the future of Fairtrade gold [divider style=”solid”…
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Mar- 2016 -30 MarchCrime
Diamond firm ordered into liquidation after £1.2m scam
A london diamond broker targeting “vulnerable” investors and mis-selling them fancy coloured diamonds has been ordered into liquidation by the High Court. The company, which the High Court said was mis-selling investors fancy coloured diamonds at inflated prices, was ordered into liquidation following a petition presented by the Secretary of…
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24 MarchRetailers
Signet reports “excellent” full-year results
Jewellery giant Signet Jewelers has reported an “excellent” full year in its latest results for the 52 weeks ending 30 January, 2016. Same-store sales across the year were up 4.1% with annual total sales of $6.55bn (£4.63bn) – an increase on the previous year of 14.2%. The results were boosted…
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