De Beers Group announced the launch of De Beers Ventures, which has been set up to actively consider the acquisition of minority stakes in start-ups and growth companies.
The new initiative will consider small investments in areas that may include downstream distribution, consumer brands, marketing platforms, security, cutting and polishing, and imaging technologies.
The aims of the investments will be to “generate returns that are both strategic and financial.”
Tom Montgomery, senior vice president of strategic initiatives, De Beers Group, said: “Not all good ideas can be generated or executed by a large corporation.
“We believe that harnessing the energy of entrepreneurs to pursue strategic opportunities that benefit De Beers and the diamond industry can be a cost-effective, risk-reduced way to pursue innovation.”