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Marketing

Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.

  • Sep- 2016 -
    6 September
    Current AffairsMixed month for diamond prices in August

    Mixed month for diamond prices in August

    The price of diamonds reported a mixed month in August, as polished inventory increased with steady manufacturing and sluggish demand. The RapNet Diamond Index (RAPI) – from the Rapaport Group – found the price of 1-carat diamonds fell 0.8% in August, while the price of 0.30-carat was flat. The price…

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  • Jul- 2016 -
    21 July
    DesignersSwatch reports 54% plunge in profits

    Swatch reports 54% plunge in profits

    Swatch Group remains upbeat about the second half of the year, despite reporting a plunge in profits and sales in its first-half trading update. The Switzerland-based company, which owns brands such as Calvin Klein, Blancpain, Tissot, Longines, Omega and Breguet, reported a 54% fall in operating profit in the first…

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  • 15 July
    Current AffairsHatton Garden BID given green light

    Hatton Garden BID given green light

    The businesses of Hatton Garden have voted overwhelmingly in favour of establishing a Business Improvement District (BID) to deliver improvements across the area. Some 79% of businesses voted yes at the ballot (83% by rateable value), endorsing the ยฃ2.5m investment plan set out earlier this year by the Hatton garden…

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  • 11 July
    ManufacturersDe Beers CEO highlights importance of partnerships

    De Beers CEO highlights importance of partnerships

    The new chief executive officer of De Beers, Bruce Cleaver, has highlighted the importance of relationships with the companyโ€™s partners, saying they are the โ€œcornerstone of the businessโ€. In a blog for the companyโ€™s website, Cleaver, who was recently appointed to the position, said: โ€œDe Beers holds a unique position…

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  • 1 July
    Q&A SessionsBrand Q&A: Going for growth, with Buckley London

    Brand Q&A: Going for growth, with Buckley London

    Buckley London has established itself as a mainstay of fashion and costume jewellery in the UK market since it was founded in the 1980s. As the firm prepares to launch seven new collections for the autumn-winter season, MICHAEL NORTHCOTT decided to find out more [divider style=”solid” top=”20″ bottom=”20″] Please give…

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  • May- 2016 -
    31 May
    Q&A SessionsCompany Q&A: Betts Metals

    Company Q&A: Betts Metals

    Following the company’s acquisition of Sutton Tools, we stopped by the company’s base in Birminghamย and spoke to Rosannah Fellows, operations and marketing manager, to find out more. Give us a quick summary of Betts Metals’ history. Betts Metal Sales is a member of the Stephen Betts Group. The original family…

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  • 19 May
    RetailersMappin & Webb to rebrand following “significant investment”

    Mappin & Webb to rebrand following “significant investment”

    Fine jewellery retailer Mappin & Webb is set to undergo a re-brand this summer following โ€œsignificantโ€ investment from parent group Aurum Holdings. The 240-year-old brand will re-launch in June, with a high-profile marketing campaign, new-look stores and a highlighted product range to highlight its positioning to a broader and younger…

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  • 12 May
    Designers
    The Miglio difference: Miglio’s new concept store

    The Miglio difference: Miglio’s new concept store

    Miglio, the small luxury jewellery brand, has announced the launch of its brand new Miglio concept store in Cape Town, South Africa. Located on Belvedere Square, Miglio said the perfect environment for its concept stores are located in “feel good” areas across the globe, in locations where “women like to…

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  • 11 May
    AdviceBusiness Insights: Creating a great place to work

    Business Insights: Creating a great place to work

    The most successful corporations spend huge amounts of time and money fostering a distinctive and positive working culture. Here M&S For Business offer some insights on their way of doing things, many of which are easily transplantable into the independent retail environment. [divider style=”solid” top=”20″ bottom=”20″] At M&S For Business,…

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  • Apr- 2016 -
    15 April
    E-CommerceReturning online shoppers spend ‘almost twice as much as new visitors’

    Returning online shoppers spend ‘almost twice as much as new visitors’

    Returning online shoppers spent almost double (66%) what new visitors spent (34%) following the close of the 2015 holiday period, according to new research. The E-commerce Quarterly report from marketing firm Monetate, which analyses a random sample of seven billion online shopping experiences throughout each quarter of the year, said…

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