Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Mar- 2016 -14 MarchEvents
International Jewellery London to focus on Germany for 2016 show
The organisers of International Jewellery London (IJL) have name Germany as the the official ‘Market Focus’ for 2016. The Market Focus initiative was launched last year with a focus on Italy and a group of innovative Italian companies. It aims to facilitate links and boost trade between UK jewellery industry members…
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14 MarchEconomy
Retail footfall declines in February
Retail footfall has declined by 1.1% in February compared with the same period last year, according to the British Retail Consortium. UK Summary Footfall in February was 1.1% down on a year ago, lower than the 1.2% rise seen in January and lower than the three-month average rate of -0.8%.…
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10 MarchVoice On The Highstreet
VOHS: Silver Tree Jewellery
Name: Oliver Gibson, Silver Tree Jewellery Location: Lancaster Year Established: 1982 Number of staff: 14 Website: www.silvertreejewellery.co.uk Tell us about the history of Silver Tree Jewellery Silver Tree Jewellery was founded in 1982 initially as Lancaster’s only silver jewellery shop. In 1991, Pat Gibson bought the business and Silver Tree…
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Feb- 2016 -23 FebruaryRetailers
Jersey Pearl sales jump 39% after creative Valentine’s campaign
Jewellery designer and retailer Jersey Pearl has reported a surge in sales over the Valentine’s Day period, following an innovative marketing campaign. The jewellers ‘Share the Love’ campaign, which culminated with an artist-lead window display, lead to a “peak in footfall” and a 39% increase in sales in the week…
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Jan- 2016 -22 JanuaryEconomy
2016 ‘likely to be volatile’ claims De Beers CEO
De Beers Group chief executive, Philippe Mellier, warned of likely “volatility” in the diamond industry in 2016. Addressing a sightholder reception on Wednesday, Mellier said despite “encouraging signs” in the industry at the start of 2016, the recovery in the diamond sector remained “delicate” and there there is likely to…
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20 JanuaryAppointments
NAJ to propose Simon Johnson as chairman
The National Association of Jewellers (NAJ) says its current vice-chairman and co-owner of retail jeweller Marmalade, Simon Johnson, will be proposed as its new chairman at the next annual general meeting. At the association’s first meeting of 2016 – held on 14 January at the Birmingham Assay Office – current NAJ…
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18 JanuaryEconomy
Footfall across the UK down 2.2% in December
Footfall in December was down 2.2% on the same time last year as consumers turned to e-commerce for their Christmas shopping. That’s according to the latest British Retail Consortium (BRC) and Springboard Footfall and Vacancies Monitor, which found the 2.2% decline was marginally lower than the 2.1% decline in November,…
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7 JanuaryRetailers
Signet Jewelers reports Christmas sales growth of 5%
Jewellery retail giant Signet Jewelers has reported a 5% increase in total sales over the Christmas period when compared with the previous year. The US-based group, which is the parent company of UK retail brands H Samuel and Ernest Jones, also reported a growth in same-store sales of 4.9% during…
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Dec- 2015 -23 DecemberAdvice
10 tips for increasing online sales
We’ve all heard about how important it is to generate engagement and drive traffic to your website. However, while racking up a large amount of visitors to your site is a great start, the number of people that convert into actual sales needs to be as equally impressive before you…
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23 DecemberAnalysis
RIDING HIGH: Will the gold price ever return to its pre-recession levels?
This year has been defined by a sense that we have finally escaped the clutches of recession. But with China’s growth slowing dramatically and stock markets gripped by panic in recent weeks, some are suggesting we’re on the verge of another, much worse, crash. MICHAEL NORTHCOTT explores where we currently…
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