Forevermark passes 2,000 retail doors

Forevermark, the diamond brand from The De Beers Group of Companies, today announced it has passed 2,000 retail doors globally.

The announcement follows the opening of the Zen Diamond Anatolium store in the city of Bursa in Turkey, with the brand saying the milestone consolidates its position as “one of the world’s fastest-growing diamond brands”.

Forevermark was launched in 2008 with the promise of diamonds that are “rare, beautiful and responsibly sourced”. Since then it has grown significantly and is now available in 25 markets worldwide.

De Beers continues to invest in the Forevermark brand, with $85m (£68.4m) spent on Forevermark’s consumer-facing marketing activities in 2016 to help stimulate global demand for diamond jewellery.

The opening of the 2,000th Forevermark retail door follows a strong 2016 for the brand, which saw a 14% increase in door numbers, expansion into three new markets – Hungary, South Korea and Thailand – and a 21% year-on-year increase in inscription numbers.

Stephen Lussier, CEO, said: “Opening our 2,000th global retail door around eight years after launching the brand is an amazing achievement. We will continue to invest significantly in the brand to support its fast growth.”

He added the brand will also expand further in 2017 through its licensee model in Western Europe and Asia, promising to reach even more consumers around the world.

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