Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Dec- 2015 -14 DecemberEditor's Blog
Every reason for Christmas cheer
The industry has done a good job of holding steady and ending a decade of contraction this year. The hallmarking figures graph ‘bottomed-out’ showing modest but definite increases in almost every month of the last 12. If you take the year-to-date from the latest figures available, we are only down…
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9 DecemberEvents
Jacobs the Jewellers named UK’s ‘best jewellery retailer’
Jacobs the Jewellers in Reading has been named the UK’s ‘Retailer of the Year’ at the first-ever National Association of Jewellers (NAJ) awards. Jacobs, which won the award at the 80th Benevolent Society Ball held in Solihull on 3 December, was selected from a shortlist of five companies through a…
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4 DecemberTaking Stock
GVUK: Gemvision to launch CounterSketch International
Get Ready for a New Way to Create Bespoke Jewellery Personalisation has become the norm and bespoke jewellery design is at the heart of this. In January Gemvision will launch CounterSketch International allowing you access to over a thousand fully adjustable parametric CAD files, then to download that file model…
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Nov- 2015 -30 NovemberEconomy
Black Friday footfall down as shoppers turn to online
E-commerce stole the show over the Black Friday weekend as retail footfall fell unexpectedly across the UK, according to retail footfall analyst firm Springboard. Footfall across retail destinations in the UK for the weekend as a whole was down 9.6% compared with the same period last year, as shoppers increasingly…
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30 NovemberEvents
IJL opens annual KickStart programme for entries
International Jewellery London (IJL) has announced that its annual KickStart mentoring programme is opens for entries. The initiative, which welcomes entries from young jewellers and emerging talents, will see 10 winning designers offered the chance to exhibit their products in a designated area at IJL 2016 for free. Supported by…
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Oct- 2015 -29 OctoberCurrent Affairs
£1.6bn of jewellery lost in Britain’s sewers
As much as £1.6bn worth of jewellery may have disappeared down Britain’s drains over the years, according to new research from drainage specialist Lanes Group. The YouGov survey of 2,011 adults found that 14% of Britons had personally lost a piece of jewellery to a drain, with an average value…
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26 OctoberE-Commerce
70% of jewellery shoppers look for a ‘trust mark’ online
More than 90% of shoppers say knowing their online jewellery purchase is the genuine article is ‘very important’, while 70% of consumers will look for a trust scheme on the site before committing to a purchase. This is according to a survey commissioned by the Edinburgh Assay Office in partnership…
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14 OctoberWatch Focus
Inter City Group becomes UK distributor of Ice-Watch
Inter City Group, the UK’s largest privately held watch manufacturer and supplier, has been appointed by Ice-Watch as its new distributor in the UK. Inter City Group will begin distribution of Ice-Watch in the UK with immediate effect, with a new price strategy and new collections for autumn and winter.…
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9 OctoberAnalysis
How is designer-maker jewellery sold now?
In a new series of articles about the changing face of contemporary jewellery, JACK MEYER investigates recent changes to the market in contemporary jewellery, and what this means for the new generation of designer-makers entering the industry now. [divider style=”solid” top=”20″ bottom=”20″] Over the last nine years I’ve been working with independent…
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Sep- 2015 -14 SeptemberEconomy
Lacklustre August as retail footfall drops again
Footfall in August was 1.6% lower than a year ago, down from the 1.1% fall in July, according to the latest figures from the British Retail Consortium (BRC) and Springboard. This was below the three-month average of -1.4%. Both high streets and shopping centres reported a decline, falling 2.3% and 2.8%…
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