Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Apr- 2016 -7 AprilUncategorized
Phillip Beale of Charles Green
Describe yourself in three words? Passionate, determined, loyal When you were at school, what did you want to be and why? Through my early years I wanted to be a country vet and then once I did work experience I realised I wanted to work in the jewellery industry in…
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7 AprilAdvice
ADVICE: Using customer feedback to your advantage
Customer feedback should be used to benefit your customer and, in the long run, this will benefit your business, says Hannah Haworth, marketing lead at Nublue. Here are her top nine tips for using customer feedback to your advantage [divider style=”solid” top=”20″ bottom=”20″] For all the data you can use…
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7 AprilQ&A Sessions
Honoured by Royalty: Greg Valerio
After recently being honoured with an MBE, the work Greg Valerio has done with artisanal and small-scale miners in the jewellery industry is second-to-none. TOM DAVIS sat down with the jeweller and activist to hear more about his experiences and where he sees the future of Fairtrade gold [divider style=”solid”…
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Mar- 2016 -30 MarchCrime
Diamond firm ordered into liquidation after ยฃ1.2m scam
A london diamond broker targeting โvulnerableโ investors and mis-selling them fancy coloured diamonds has been ordered into liquidation by the High Court. The company, which the High Court said was mis-selling investors fancy coloured diamonds at inflated prices, was ordered into liquidation following a petition presented by the Secretary of…
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24 MarchRetailers
Signet reports “excellent” full-year results
Jewellery giant Signet Jewelers has reported an โexcellentโ full year in its latest results for the 52 weeks ending 30 January, 2016. Same-store sales across the year were up 4.1% with annual total sales of $6.55bn (ยฃ4.63bn) – an increase on the previous year of 14.2%. The results were boosted…
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14 MarchEvents
International Jewellery London to focus on Germany for 2016 show
The organisers of International Jewellery London (IJL) have name Germany as the the officialย ‘Market Focus’ for 2016. The Market Focus initiative was launched last year with a focus on Italy and a group of innovative Italian companies. It aims to facilitate links and boost trade between UK jewellery industry members…
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14 MarchEconomy
Retail footfall declines in February
Retail footfall has declined by 1.1% in February compared with the same period last year, according to the British Retail Consortium.ย UK Summary Footfall in February was 1.1% down on a year ago, lower than the 1.2% rise seen in January and lower than the three-month average rate of -0.8%.…
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10 MarchVoice On The Highstreet
VOHS: Silver Tree Jewellery
Name: Oliver Gibson, Silver Tree Jewellery Location: Lancaster Year Established: 1982 Number of staff: 14 Website: www.silvertreejewellery.co.uk Tell us about the history of Silver Tree Jewellery Silver Tree Jewellery was founded in 1982 initially as Lancasterโs only silver jewellery shop. In 1991, Pat Gibson bought the business and Silver Tree…
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Feb- 2016 -23 FebruaryRetailers
Jersey Pearl sales jump 39% after creative Valentine’s campaign
Jewellery designer and retailer Jersey Pearl has reported a surge in sales over the Valentineโs Day period, following an innovative marketing campaign. The jewellers โShare the Loveโ campaign, which culminated with an artist-lead window display, lead to a โpeak in footfallโ and a 39% increase in sales in the week…
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Jan- 2016 -22 JanuaryEconomy
2016 ‘likely to be volatile’ claims De Beers CEO
De Beers Group chief executive, Philippe Mellier, warned of likely โvolatilityโ in the diamond industry in 2016. Addressing a sightholder reception on Wednesday, Mellier said despite โencouraging signsโ in the industry at the start of 2016, the recovery in the diamond sector remained โdelicateโ and there there is likely to…
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