Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Aug- 2015 -11 AugustEvents
TH March launches animated film on importance of jewellery valuations
Jewellery trade insurance firm TH March has announced the launch of an animated film which explains the importance of expert valuations when insuring valuable jewellery and watches. The animation is viewable as a three-and-a-half minute film, or as three separate shorter films, which will focuses on why customers need a…
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5 AugustEditor's Blog
Let’s go for optimism instead of fear
Too many jewellers are not prepared for a future where online sales will make up the majority of retail purchases. Most people agree that this brave new world is coming, but this industry has been particularly slow at embracing e-commerce as a revenue stream. There are some success stories out…
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Jul- 2015 -16 JulyWatch Focus
Watchfinder appoints marketing gurus ahead of European expansion
Pre-owned luxury watch retailer Watchfinder has appointed a marketing agency as part of its plans to access the European market more comprehensively. Watchfinder said that Hometown, which won the business after a competitive pitching process, will develop a campaign to provide Watchfinder with a distinctive voice within the luxury market,…
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16 JulyQ&A Sessions
Q&A with Martin Russell, Phantom Watches
Officially launched last year, Phantom is a new British watch brand with a contemporary and minimalist style. TOM DAVIS caught up with founder Martin Russell to learn about the firm’s early stage growth Tell us about your background and how you got into watchmaking? I have been in the watch industry…
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10 JulyAppointments
Tiffany & Co appoints Philippe Galtié as senior vice president
Tiffany & Co has announced the appointment of Philippe Galtié as its new international senior vice president, effective from August 17. Galtié began his career with a range of general management and global marketing roles at Moët-Hennessy, Mars Inc, Eridania Beghin Say and the Nestlé Group. For the past 15…
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6 JulyWatch Focus
Breitling to open Bluewater boutique
Land Securities has announced that watch brand Breitling is set to open a 1,583 sq ft boutique in the Bluewater shopping centre in Dartford. The boutique, which will open this autumn on the shopping centre’s upper Rose Gallery, will be the first of its kind to be managed by Aurum…
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1 JulyAppointments
RJC appoints Andrew Bone as executive director
The Responsible Jewellery Council (RJC) has appointed a new executive director, Andrew Bone, as part of the organisation’s ongoing management restructure. Bone, who has extensive experience in the diamond and marketing sectors, has previously worked at De Beers and was also behind many industry initiatives including the Kimberley Process, the…
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Jun- 2015 -18 JuneWatch Focus
Simon Baker joins Longines for Royal Ascot
Longines ‘Ambassador of Elegance’, Australian actor Simon Baker, joined the watch brand for a day at the races as it commemorated nine years of being the Official Timekeeper of Royal Ascot, as well as its Official Partner and Watch. On Tuesday 16 June, the owners of Gleneagles, the winning horse at…
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18 JuneEvents
Sponsors amongst biggest winners at UK Jewellery Awards
The UK Jewellery Awards recognised the achievements of the great and the good of the jewellery industry last night, with two of the event’s leading sponsors netting three of the most prestigious gongs. Around 650 figures from across the jewellery industry gathered at the Tower of London for the ceremony,…
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15 JuneBrand Profiles
Q&A: Connoisseurs jewellery cleaning products
Connoisseurs, the jewellery cleaning product range, is soon to take the UK jewellery industry by storm thanks to the hard work by the UK team led by Philip Goodman. We caught up with him to find out about the brand’s progress. Can you give us a brief summary of the…
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