Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Oct- 2015 -29 OctoberCurrent Affairs
ยฃ1.6bn of jewellery lost in Britain’s sewers
As much as ยฃ1.6bn worth of jewellery may have disappeared down Britainโs drains over the years, according to new research from drainage specialist Lanes Group. The YouGov survey of 2,011 adults found that 14% of Britons had personally lost a piece of jewellery to a drain, with an average value…
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26 OctoberE-Commerce
70% of jewellery shoppers look for a โtrust markโ online
More than 90% of shoppers say knowing their online jewellery purchase is the genuine article is โvery importantโ, while 70% of consumers will look for a trust scheme on the site before committing to a purchase. This is according to a survey commissioned by the Edinburgh Assay Office in partnership…
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14 OctoberWatch Focus
Inter City Group becomes UK distributor of Ice-Watch
Inter City Group, the UKโs largest privately held watch manufacturer and supplier, has been appointed by Ice-Watch as its new distributor in the UK. Inter City Group will begin distribution of Ice-Watch in the UK with immediate effect, with a new price strategy and new collections for autumn and winter.…
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9 OctoberAnalysis
How is designer-maker jewellery sold now?
Inย a new series of articles about the changing face of contemporary jewellery, JACK MEYER investigates recent changes to the market in contemporary jewellery, and what this means for the new generation of designer-makers entering the industry now.ย [divider style=”solid” top=”20″ bottom=”20″] Over the last nine years Iโve been working with independent…
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Sep- 2015 -14 SeptemberEconomy
Lacklustre August as retail footfall drops again
Footfall in August was 1.6% lower than a year ago, down from the 1.1% fall in July, according to the latest figures from the British Retail Consortium (BRC) and Springboard. This was below the three-month average of -1.4%.ย Both high streets and shopping centres reported a decline, falling 2.3% and 2.8%…
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Aug- 2015 -11 AugustEvents
TH March launches animated film on importance of jewellery valuations
Jewellery trade insurance firm TH March has announced the launch of an animated film which explains the importance of expert valuations when insuring valuable jewellery and watches.ย The animation is viewable as a three-and-a-half minute film, or as three separate shorter films, which will focuses on why customers need a…
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5 AugustEditor's Blog
Let’s go for optimism instead of fear
Too many jewellers are not prepared for a future where online sales will make up the majority of retail purchases. Most people agree that this brave new world is coming, but this industry has been particularly slow at embracing e-commerce as a revenue stream. There are some success stories out…
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Jul- 2015 -16 JulyWatch Focus
Watchfinder appoints marketing gurus ahead of European expansion
Pre-owned luxury watch retailer Watchfinder has appointed a marketing agency as part of its plans to access the European market more comprehensively.ย Watchfinder said that Hometown, which won the business after a competitive pitching process, will develop a campaign to provide Watchfinder with a distinctive voice within the luxury market,…
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16 JulyQ&A Sessions
Q&A with Martin Russell, Phantom Watches
Officially launched last year, Phantom is a new British watch brand with a contemporary and minimalist style. TOM DAVIS caught up with founder Martin Russell to learn about the firmโs early stage growth Tell usย about your background and how you got into watchmaking? I have been in the watch industry…
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10 JulyAppointments
Tiffany & Co appoints Philippe Galtiรฉ as senior vice president
Tiffany & Co has announced the appointment of Philippe Galtiรฉ as its new international senior vice president, effective from August 17.ย Galtiรฉ began his career with a range of general management and global marketing roles at Moรซt-Hennessy, Mars Inc, Eridania Beghin Say and the Nestlรฉ Group. For the past 15…
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