Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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May- 2015 -28 MayInternational
Strong dollar hits Tiffany & Co first-quarter sales
Tiffany & Co has reported a 5% drop in global sales in the quarter ended April 30, 2015, which it is attributing largely to the strong US dollar affecting conversion from international sale prices. Worldwide net sales of $962 million (£626.6m) were 5% below the previous year. However, the firm stressed that…
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28 MayInternational
Big 7 diamond miners to form association
Seven of the world’s leading diamond mining companies have announced plans to form a new Diamond Producers Association (DPA). The founding members – ALROSA, De Beers, Rio Tinto, Dominion Diamond Corporation, Lucara Diamond Corporation, Petra Diamonds, and Gem Diamonds – said they will work together to “support the development of…
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22 MayWatch Focus
Police Watches named official partner of new Terminator
Police Watches has announced that it is the official film partner of Hollywood blockbuster, ‘Terminator – The Genisys’. Running from June 1 to July 20, Police says the campaign will be its biggest of the year and will aim to drive up product promotion and awareness before the release of…
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12 MayRetailers
Goldsmiths Trafford Centre store set for £800k refurbishment
Jewellery store chain Goldsmiths has announced that its Intu Trafford Centre store in Manchester is to undergo a £800,000 refurbishment. The new-look store, which will be around a third larger than its current premise, will feature a brand new Rolex room with two seating areas, a branded area for luxury…
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Apr- 2015 -8 AprilAppointments
Trollbeads UK appoints new managing director
Trollbeads, the Danish-based jewellery brand, has announced the appointment of Pamela Aujla as managing director of Trollbeads UK with immediate effect. Aujla joins Trollbeads UK from Six3.tv where she was chief operating officer. She was previously global brand director for Danish toy producer, Lego, and trading director at what is…
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Mar- 2015 -11 MarchEvents
WFDB highlights falling profits at executive meeting
The World Federation of Diamond Bourses (WFDB) has highlighted the falling profits of polished diamonds at an executive meeting in China. The discussion took place at the WFDB executive committee meeting and Asia-Pacific presidents’ summit held in Shanghai on March 9 and 10. Regional WFDB presidents, including president Ernie…
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Feb- 2015 -25 FebruaryE-Commerce
JewelStreet secures funding from UKTI
Online jewellery marketplace startup, JewelStreet.com, has secured a round of funding from the Government’s business agency, UK Trade & Investment (UKTI). The undisclosed sum will be used to develop the firm’s search marketing strategy as well as its international fulfillment capability. Rob Passmore, co-founder and managing director, said: “We are totally…
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19 FebruaryWatch Focus
Timex reports “triple-digit growth” after launch of UK website
Timex has reported “triple-digit growth” in the UK after it launched its first UK transactional website late last year. The brand said that bestsellers have been from fashion product categories, including the Originals and Weekender collections. The Timex IQ collection has also enjoyed online sales growth. Aysha Hasan, marketing manager…
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13 FebruaryCurrent Affairs
Jewellery sales set to rocket for Valentine’s Day
Jewellery retailers are set to find themselves inundated with ‘panic-stricken’ shoppers, according to payment processing company Worldpay. According to Worldpay’s analysis of retail spending in 2014, trading in jewellery stores remains fairly flat right up until the day before Valentine’s Day where sales suddenly rocket by 70% versus the season…
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Jan- 2015 -28 JanuaryWatch Focus
Police competition winner bags FC Barcelona trip
Police Watches has announced the winner of its competition which will see the victor travel with FC Barcelona and meet the team. Mark Purcell, who purchased a watch from Grade A jewellers in Manchester, won the prize. Over 300 people had entered. The in-store competition saw customers receive a scratch…
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