Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jan- 2015 -28 JanuaryWatch Focus
Police competition winner bags FC Barcelona trip
Police Watches has announced the winner of its competition which will see the victor travel with FC Barcelona and meet the team. Mark Purcell, who purchased a watch from Grade A jewellers in Manchester, won the prize. Over 300 people had entered. The in-store competition saw customers receive a scratch…
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23 JanuaryEconomy
Jewellery Focus introduces metal prices to Daily Briefing
As of today, Jewellery Focus has begun publishing daily metal prices as part of the Daily Briefing newsletter offering. Subscribers to the Briefing can now read the top stories of the day, the week, the editor’s blog and check out what the price of gold is doing – all before midday. Prices…
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22 JanuaryEvents
Jewellery & Watch Birmingham launches bursary scheme
Jewellery & Watch Birmingham is set to support future industry talent this year with the launch of an all-new bursary programme. Launching in conjunction with the February show, and in association with Birmingham City University, the £5,000 bursary will offer a recent graduate of the Birmingham School of Jewellery a…
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19 JanuaryWatch Focus
Enraged Swiss watchmaker writes open letter to Swiss National Bank
Edouard Meylan, CEO of swiss watch company, H. Moser & Cie has written an open letter to the Swiss National Bank after it scrapped a three-year old cap on the franc. The Swiss National Bank caught markets off-guard on Thursday when it announced that it was abandoning the minimum rate…
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16 JanuaryWatch Focus
Citizen Watch UK achieves record breaking 2014
Citizen Watch UK has announced a record year for 2014, with sales up 7.8% in December and 7.7% for the year. Growth in sales for the brand’s female line was up 15.6% in December, with the company citing “huge marketing investment” in the run up to Christmas as a key…
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14 JanuaryWatch Focus
Casio reports strong Christmas sales growth
Casio enjoyed a successful festive sales period as its three premium watch brands, G-Shock, Edifice and Sheen, all experienced triple-figure growth over the Christmas sales period. Casio reported that sales of G-Shock were up by 115%, Edifice saw sales rise by 143% and Sheen increased by 120% when compared to…
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9 JanuaryEconomy
Signet ‘s UK division sees 9.7% Christmas growth
Signet’s UK division, which owns high street chains H Samuel and Ernest Jones, has seen a 9.7 increase in like-for-like sales for the eight weeks ending December 27 – the group’s best performance for 12 years. In a statement, the Signet said Ernest Jones was the strongest performer with an…
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Dec- 2014 -8 DecemberProduct Launches
Domino set to launch new wedding ring collection at Spring Fair
Domino has announced that it will use its stand at Jewellery and Watch Birmingham to launch its new wedding ring collection. The collection will include a selection of bi-colour bands available in platinum as well as 18ct white, yellow and rose gold, and is entirely British-made. The company has also…
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8 DecemberE-Commerce
Online shoppers set to spend £676m on ‘Manic Monday’
Online shoppers are set to outstrip ‘Cyber Monday’ today (December 8) with 151 million visits to online retail sites and a total spend of £676.5m. This is according to new figures produced by global information services company, Experian, in conjunction with IMRG, which has tipped online Christmas shopping to set…
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1 DecemberE-Commerce
One in six online shoppers duped by counterfeit goods
One in 28 consumers willingly search for fake goods online while one in six are tricked by the ‘quality’ of counterfeit websites, according to new research by software company MarkMonitor. The study, which analysed data from more than 285,000 online shoppers in the United States and five European countries over…
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