Watch Focus

Breitling to open Bluewater boutique

Land Securities has announced that watch brand Breitling is set to open a 1,583 sq ft boutique in the Bluewater shopping centre in Dartford. 

The boutique, which will open this autumn on the shopping centre’s upper Rose Gallery, will be the first of its kind to be managed by Aurum Holdings, which owns the Goldsmiths, Mappin and Webb and Watches of Switzerland retail brands.

The store will stock Breitling’s full range and will include servicing facilities for owners of Breitling watches.

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Ruth Benford, executive marketing director at Aurum Holdings, said: “Bluewater is a premium location highly regarded by affluent consumers. Consequently, it has a track record of delivering exceptional levels of sales of luxury watches and jewellery, which we have seen with our own brands, Goldsmiths and Mappin and Webb, making Bluewater the perfect location for a Breitling boutique.

“This is an exceptional move for us and one we are confident will make a very positive contribution to the brand’s performance and profile.”

Russell Loveland, portfolio director at Land Securities, said: “Breitling is a very strong addition to Bluewater’s premium offer. They join Montblanc and Jo Malone as another key Bond Street retailer to select Bluewater as a complementary location for their brand.”

The announcement follows strong jewellery sales at Bluewater, with a 21% year-to-date increase, driven largely by premium watch brands and high-end jewellery.

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