TH March launches animated film on importance of jewellery valuations

Jewellery trade insurance firm TH March has announced the launch of an animated film which explains the importance of expert valuations when insuring valuable jewellery and watches. 

The animation is viewable as a three-and-a-half minute film, or as three separate shorter films, which will focuses on why customers need a jewellery or watch insurance valuation, how a jewellery or watch insurance valuation will benefit them and what comes after getting a jewellery or watch insurance valuation.

Neil McFarlane, managing director, said: “When a customer needs to make a claim on their policy, as insurance brokers we always want the process to be as quick and easy as possible for them.

“An accurate valuation is priceless because it means we’ll already have all the information we need to be able to arrange for the replacement of a treasured item, usually with the customer’s chosen jeweller, very quickly. This is particularly important with bespoke designer pieces and it makes the whole process far less stressful for the person in their hour of need.”

He said that TH March has used the short animation to explain in a “fun and accessible way”, the reasons why a valuation is important when it comes to insuring valuable personal jewellery and watches.

McFarlane commented that delivering information visually makes it far easier for people to take in and remember, added that the film would be a useful resource for the company’s referring jewellers to use when they are trying to explain the need for valuations to their customers.

The project was the idea of TH March’s chief operating officer, Andrew Alcock, who was actively involved in all phases from the initial concept, scripting and editing.

Alcock was assisted by an in-house team of TH March staff, who provided the voice-over artist, and worked in partnership with digital marketing agency Bluestone 360 who did the artwork and animation.