Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Mar- 2015 -11 MarchEvents
WFDB highlights falling profits at executive meeting
The World Federation of Diamond Bourses (WFDB) has highlighted the falling profits of polished diamonds at an executive meeting in China. ย The discussion took place at the WFDB executive committee meeting and Asia-Pacific presidentsโ summit held in Shanghai on March 9 and 10. Regional WFDB presidents, including president Ernie…
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Feb- 2015 -25 FebruaryE-Commerce
JewelStreet secures funding from UKTI
Online jewellery marketplace startup, JewelStreet.com, has secured a round of funding from the Government’s business agency, UK Trade & Investment (UKTI). The undisclosed sum will be used to develop the firm’s search marketing strategy as well as its international fulfillment capability. Rob Passmore, co-founder and managing director, said:ย โWe are totally…
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19 FebruaryWatch Focus
Timex reports โtriple-digit growthโ after launch of UK website
Timex has reported โtriple-digit growthโ in the UK after it launched its first UK transactional website late last year.ย The brand said that bestsellers have been from fashion product categories, including the Originals and Weekender collections. The Timex IQ collection has also enjoyed online sales growth. Aysha Hasan, marketing manager…
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13 FebruaryCurrent Affairs
Jewellery sales set to rocket for Valentineโs Day
Jewellery retailers are set to find themselves inundated with โpanic-strickenโ shoppers, according to payment processing company Worldpay.ย According to Worldpayโs analysis of retail spending in 2014, trading in jewellery stores remains fairly flat right up until the day before Valentineโs Day where sales suddenly rocket by 70% versus the season…
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Jan- 2015 -28 JanuaryWatch Focus
Police competition winner bags FC Barcelona trip
Police Watches has announced the winner of its competition which will see the victor travel with FC Barcelona and meet the team.ย Mark Purcell, who purchased a watch from Grade A jewellers in Manchester, won the prize. Over 300 people had entered. The in-store competition saw customers receive a scratch…
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23 JanuaryEconomy
Jewellery Focus introduces metal prices to Daily Briefing
As of today,ย Jewellery Focusย has begun publishing daily metal prices as part of the Daily Briefing newsletter offering. Subscribers to the Briefing can now read the top stories of the day, the week, the editor’s blog and check out what the price of gold is doing – all before midday. Prices…
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22 JanuaryEvents
Jewellery & Watch Birmingham launches bursary scheme
Jewellery & Watch Birmingham is set to support future industry talent this year with the launch of an all-new bursary programme.ย Launching in conjunction with the February show, and in association with Birmingham City University, the ยฃ5,000 bursary will offer a recent graduate of the Birmingham School of Jewellery a…
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19 JanuaryWatch Focus
Enraged Swiss watchmaker writes open letter to Swiss National Bank
Edouard Meylan, CEO of swiss watch company, H. Moser & Cie has written an open letter to the Swiss National Bank after it scrapped a three-year old cap on the franc.ย The Swiss National Bank caught markets off-guard on Thursday when it announced that it was abandoning the minimum rate…
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16 JanuaryWatch Focus
Citizen Watch UK achieves record breaking 2014
Citizen Watch UK has announced a record year for 2014, with sales up 7.8% in December and 7.7% for the year.ย Growth in sales for the brandโs female line was up 15.6% in December, with the company citing โhuge marketing investmentโ in the run up to Christmas as a key…
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14 JanuaryWatch Focus
Casio reports strong Christmas sales growth
Casio enjoyed a successful festive sales period as its three premium watch brands, G-Shock, Edifice and Sheen, all experienced triple-figure growth over the Christmas sales period.ย Casio reported that sales of G-Shock were up by 115%, Edifice saw sales rise by 143% and Sheen increased by 120% when compared to…
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