Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Nov- 2014 -27 NovemberAdvice
ADVICE: 10 reasons to sell jewellery online
Are you still walking around the pool and worrying about taking the digital plunge? Every year, figures are released from various organisations showing that consumers are loving buying goods online, and that includes jewellery. The vast increase in online purchases made using mobile phones is worth considering, too. We’ve asked…
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27 NovemberDesigners
Domino reports surge of interest in Rosabella Collection
Domino Jewellery has reported a “significant surge of interest” in its new range of diamond jewellery, Rosabella. The firm has seen particularly strong sales of the collection in recent months across Europe, with sales up 60% compared with the same period last year. Rosabella, which was designed by Domino’s in-house…
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25 NovemberRetailers
Argos rolls out e-receipts at 750 UK stores
Argos announced yesterday that it has rolled out e-receipts across its 750 UK and Ireland stores, giving customers the option of an email receipt straight into their account. The retailer hopes that the new receipting, provided by the aptly named eReceipt software company, will allow customers to safely and easily…
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21 NovemberManufacturers
Domino reveals pendants and studs ahead of Christmas
Jewellery manufacturer Domino has announced a capsule collection of diamond pendant and stud earring designs ahead of the Christmas rush. The five pendant and earring suites, which are designed and manufactured entirely in the UK, are available in platinum as well as 18ct white, yellow and rose gold. They are supplied…
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21 NovemberRetailers
Catherine Jones appoints Cambridge University brand ambassadors
Independent jeweller Catherine Jones of Cambridge has recruited 18 brand ambassadors from the University of Cambridge in a brand marketing project. In what the company claims is an industry first, the ambassadors will be pictured wearing its jewellery in formal photo shoots and will also post ‘selfies’ on the company’s…
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18 NovemberBrand Profiles
The Second-Hand Uprising
The founders of used watch retailer Watchfinder & Co have secured £6.2m of investment in their company from VCs. Aside from taking the business into the major league, what exactly will this cash injection achieve for the hitherto organically-grown internet startup? By MICHAEL NORTHCOTT. Co-founder and brand director of Watchfinder…
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5 NovemberCurrent Affairs
American Express supports SMEs with ‘Small Business Saturday’
American Express has launched a marketing campaign to support small and medium sized enterprises (SMEs) ahead of Small Business Saturday. Small Business Saturday, which takes place on December 6, is an initiative that aims to “support, inspire and promote” small business across the UK. American Express – founder of Small…
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5 NovemberTrade Organisations
WFDB mulls future objectives
The World Federation of Diamond Bourses (WFDB) has concluded a three-day programme of meetings in Antwerp, revealing a strategy on the future mission of WFDB in the diamond trade. The strategy meeting, which included facilitator-led discussions, debated and agreed on themes that connect the WFDB and the international diamond trade’s…
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4 NovemberManufacturers
Is your website legal?
Technology lawyer Andrew Brennan, of law firm SGH Martineau, explains the minimum legal requirements for corporate websites. Websites must display the business name, place of registration, registered number, registered office address, details of any regulator if the business undertakes regulated activities and the VAT number. For sole traders and partnerships, the…
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Oct- 2014 -27 OctoberManufacturers
New trade-friendly website for Deakin & Francis
Birmingham jewellery manufacturer Deakin & Francis has launched a new website designed to be more accessibly to its wholesale customer base. The new site allows customers to log in to their trade accounts to place stock orders, and also orders for marketing supplies such as catalogues, promotional strut cards and product guarantee cards.…
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