Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jan- 2015 -14 JanuaryWatch Focus
Casio reports strong Christmas sales growth
Casio enjoyed a successful festive sales period as its three premium watch brands, G-Shock, Edifice and Sheen, all experienced triple-figure growth over the Christmas sales period.ย Casio reported that sales of G-Shock were up by 115%, Edifice saw sales rise by 143% and Sheen increased by 120% when compared to…
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9 JanuaryEconomy
Signet โs UK division sees 9.7% Christmas growth
Signetโs UK division, which owns high street chains H Samuel and Ernest Jones, has seen a 9.7 increase in like-for-like sales for the eight weeks ending December 27 โ the groupโs best performance for 12 years.ย In a statement, the Signet said Ernest Jones was the strongest performer with an…
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Dec- 2014 -8 DecemberProduct Launches
Domino set to launch new wedding ring collection at Spring Fair
Domino has announced that it will use its stand at Jewellery and Watch Birmingham to launch its new wedding ring collection.ย The collection will include a selection of bi-colour bands available in platinum as well as 18ct white, yellow and rose gold, and is entirely British-made. The company has also…
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8 DecemberE-Commerce
Online shoppers set to spend ยฃ676m on โManic Mondayโ
Online shoppers are set to outstrip โCyber Mondayโ today (December 8) with 151 million visits to online retail sites and a total spend of ยฃ676.5m.ย This is according to new figures produced by global information services company, Experian, in conjunction with IMRG, which has tipped online Christmas shopping to set…
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1 DecemberE-Commerce
One in six online shoppers duped by counterfeit goods
One in 28 consumers willingly search for fake goods online while one in six are tricked by the โqualityโ of counterfeit websites, according to new research by software company MarkMonitor.ย The study, which analysed data from more than 285,000 online shoppers in the United States and five European countries over…
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Nov- 2014 -27 NovemberAdvice
ADVICE: 10 reasons to sell jewellery online
Are you still walking around the pool and worrying about taking the digital plunge? Every year, figures are released from various organisations showing that consumers are loving buying goods online, and that includes jewellery. The vast increase in online purchases made using mobile phones is worth considering, too. We’ve asked…
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27 NovemberDesigners
Domino reports surge of interest in Rosabella Collection
Domino Jewellery has reported a โsignificant surge of interestโ in its new range of diamond jewellery, Rosabella.ย The firm has seen particularly strong sales of the collection in recent months across Europe, with sales up 60% compared with the same period last year. Rosabella, which was designed by Dominoโs in-house…
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25 NovemberRetailers
Argos rolls out e-receipts at 750 UK stores
Argos announced yesterday that it has rolled out e-receipts across its 750 UK and Ireland stores, giving customers the option of an email receipt straight into their account.ย The retailer hopes that the new receipting, provided by the aptly named eReceipt software company, will allow customers to safely and easily…
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21 NovemberManufacturers
Domino reveals pendants and studs ahead of Christmas
Jewellery manufacturer Domino has announced aย capsule collection of diamond pendant and stud earring designs ahead of the Christmas rush. The five pendant and earring suites, which are designed and manufactured entirely in the UK, are available in platinum as well as 18ct white, yellow and rose gold. They are supplied…
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21 NovemberRetailers
Catherine Jones appoints Cambridge University brand ambassadors
Independent jeweller Catherine Jones of Cambridge has recruited 18 brand ambassadors from the University of Cambridge in a brand marketing project.ย In what the company claims is an industry first, the ambassadors will be pictured wearing its jewellery in formal photo shoots and will also post โselfiesโ on the companyโs…
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