Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Oct- 2014 -23 OctoberOpinion
ADVICE: 5 things to consider before starting an eCommerce store
In the wake of news that click-and-collect is set to take the British High Street by storm this Christmas, if you’re thinking about starting an eCommerce shop, here are 5 Top Tips for starting a successful online offering. 1) Images and descriptions Shopping for jewellery is a tactile experience, which…
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21 OctoberEconomy
Christmas click-and-collect ‘to be worth £3bn’
The growing popularity of so called click-and-collect services from high street retailers is set to account for £3bn of sales over the upcoming festive season. A report published in the times said the figure would represent a 40% increase on similar purchasing habits during the same period last year. It…
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13 OctoberVoice On The Highstreet
VOHS: Catherine Jones Jewellery
Vanessa Burkitt, of Catherine Jones Jewellery in Cambridge, tells Jewellery Focus about her career in the jewellery industry and the joys and challenges of keeping the brand in the family. Tell us a bit about the history of Catherine Jones Jewellery Our business was created in 1963 by a stroke…
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7 OctoberEditor's Blog
Cleaning up the pawnbroker’s image
There’s no denying that the pawnbroking industry carries a stigma. For many, it conjures the image of individuals or families facing desperate time – pawning jewellery to make ends meet would be regarded by most as a last resort. It is no coincidence that pawnbrokers do not have pride of place…
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6 OctoberEconomy
Record 900 million orders for e-tailers, says IMRG
UK retailers are on course to dispatch a record 900 million orders or 930 million parcels in 2014, with 120 million projected for December alone. This is according to the latest August IMRG MetaPack Delivery Index which has predicted a record year for e-tailers. As predicted, online retail sales fell…
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Sep- 2014 -24 SeptemberWatch Focus
Watchfinder receives £6.2m investment
Pre-owned watch retailer, Watchfinder has received a $10m (£6.2m) investment from private equity. The investment was funded 50/50 by Piton Capital, a specialist marketplace investor, and Beringea, a growth capital investor managing the ProVen Capital Trusts. A company statement said that the investment would be used to “broaden the company’s…
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23 SeptemberEditor's Blog
Shame on the other multiples for not standing with F Hinds
Outside of the trade associations (which are often referred to pejoratively inside Westminster as ‘special interest’ groups), there are only a few other ways an industry can lobby for itself, and one is for the biggest players to start shouting. That is why it is almost beyond comprehension that F Hinds…
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17 SeptemberEconomy
Global diamond demand reaches record levels, says De Beers
Global demand for diamond jewellery reached a record high of $79bn (£48bn) in 2013, according to the inaugural Diamond Insight Report published today by De Beers. However the report claims that “substantial investment will be required in diamond production, technology, and branding, marketing and retail standards” if the industry is…
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16 SeptemberEditor's Blog
Apple Watch could be a big hitter – traditional brands beware
A year ago Jewellery Focus ran a piece on smartwatches, wondering aloud whether they would destroy the mid-market for wristwatches. It was entirely conjecture, of course, because it was in response to Samsung’s launch of its ‘Galaxy Gear’ devices – the first time any tech company had launched such a product with…
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11 SeptemberOpinion
COMMENT: Why are diamonds a man’s best friend, too?
The word ‘diamond’ comes from the ancient Greek adámis which means ‘unbreakable’. Known to be one of the hardest substances on earth, diamonds date back billions of years. Diamonds have been treasured throughout history, with a rise in the 19th and 20th Centuries. This increase is due to technological advances, a…
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