Timex has reported “triple-digit growth” in the UK after it launched its first UK transactional website late last year.
The brand said that bestsellers have been from fashion product categories, including the Originals and Weekender collections. The Timex IQ collection has also enjoyed online sales growth.
Aysha Hasan, marketing manager for Timex UK, said: “We are thrilled with the launch of the Timex.co.uk website thus far, with sales exceeding our expectations. Consumers are looking for their favourite brands at retail, but increasingly also online and the website gives us a channel to communicate with them directly.”