Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Sep- 2014 -11 SeptemberOpinion
COMMENT: Why are diamonds a man’s best friend, too?
The word ‘diamond’ comes from the ancient Greek adámis which means ‘unbreakable’. Known to be one of the hardest substances on earth, diamonds date back billions of years. Diamonds have been treasured throughout history, with a rise in the 19th and 20th Centuries. This increase is due to technological advances, a…
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8 SeptemberInternational
Q&A with Mads Ziegler, STORY
Can you give us some background on the company? I started the company in 2003 and worked as a sales manager in Denmark. The original brand, along with my business partner, was called Kranz & Ziegler. My business partner left the company after three years because of poor health. By…
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Aug- 2014 -29 AugustNews
Businesses back Fairtrade foundation’s bridal campaign
Retailers, jewellers, designers, goldsmiths and casting houses have signed up to take part in the Fairtrade Foundation’s bridal campaign ‘I Do’ next spring 2015. Encouraging British couples to choose Fairtrade gold when they get married, it is hoped the campaign will drive traffic to an online hub where they can…
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12 AugustEditor's Blog
Why you should join the Fairtrade goldsmiths scheme
One of the most frustrating things about CSR initiatives in any industry is the cost and effort involved in doing your bit. It’s why CSR departments in big corporates have huge difficulty achieving ‘buy-in’ from the rest of the board of directors. But what if most of the legwork had…
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11 AugustAppointments
GIA appoints new senior vice president of global development
The Gemological Institute of America (GIA) has announced the appointment of Anna Martin as the new senior vice president of global development. Anna Martin joins GIA from Standard Chartered Bank where her previous role was managing director and head of global marketing, diamonds and jewellery. Building on a career of…
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5 AugustEditor's Blog
UKTI? Now THAT is a useful brand partnership
Corporate tie-ups are normally so much hot air and uselessness. But IJL’s decision to partner with UK Trade & Investment (UKTI) suggests the organisers are genuinely looking for function, not flare, in the show’s latest iteration. The buyers in any industry quickly get tired of the small handful of big…
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4 AugustCurrent Affairs
Fairtrade goldsmiths scheme receives 100 applications in three months
100 small jewellers have applied to register as Fairtrade goldsmiths in the three months since the scheme was introduced. The 100 jewellers have potential collective clout to deliver $100,000 US (£59,000) in Fairtrade premium back to artisanal and small scale mining communities in South America. Fairtrade’s system now allows small…
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4 AugustEvents
IJL announces major partnership with UKTI
International Jewellery London has announced a key partnership with UK Trade & Investment (UKTI) for this year’s show, in order to help the UK brands’ global marketing. UKTI’s role is to assist UK-based companies succeed within the global economy through their network of specialists around the world. UKTI will provide…
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Jul- 2014 -29 JulyEditor's Blog
The luxury goods market is buoyant – it’s time to stop blaming the economy
When luxury goods giant LVMH announces that handbags and belts at £1000+ a piece are doing better than watches and jewellery, you have to ask what is going on. The West, in its entirety, has become obsessed with the notion that economic weakness is to blame for poor sales in…
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22 JulyAppointments
Tiffany CEO Michael Kowalski to retire in 2015
Tiffany & Co announced yesterday that its long-standing CEO, Michael Kowalski, will retire from the company at the end of March 2015, to be replaced by current president Frederic Cumenal. Kowalski, 62, joined Tiffany in 1983 and has been a member of the company’s board of directors since 1995. He became CEO…
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