Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
-
Nov- 2014 -5 NovemberCurrent Affairs
American Express supports SMEs with โSmall Business Saturdayโ
American Express has launched a marketing campaign to support small and medium sized enterprises (SMEs) ahead of Small Business Saturday.ย Small Business Saturday, which takes place on December 6, is an initiative that aims to โsupport, inspire and promoteโ small business across the UK. American Express โ founder of Small…
Read More » -
5 NovemberTrade Organisations
WFDB mulls future objectives
The World Federation of Diamond Bourses (WFDB) has concluded a three-day programme of meetings in Antwerp, revealing a strategy on the future mission of WFDB in the diamond trade.ย The strategy meeting, which included facilitator-led discussions, debated and agreed on themes that connect the WFDB and the international diamond tradeโs…
Read More » -
4 NovemberManufacturers
Is your website legal?
Technology lawyer Andrew Brennan, of law firm SGH Martineau, explains the minimumย legal requirements for corporate websites. Websites must display the business name, place of registration, registered number, registered office address, details of any regulator if the business undertakes regulated activities and the VAT number. For sole traders and partnerships, the…
Read More » -
Oct- 2014 -27 OctoberManufacturers
New trade-friendly website for Deakin & Francis
Birmingham jewellery manufacturer Deakin & Francis has launched a new website designed to be more accessibly to its wholesale customer base. The new site allows customers to log in to their trade accounts to placeย stockย orders, and also orders forย marketing supplies such as catalogues, promotional strut cards and product guarantee cards.…
Read More » -
23 OctoberOpinion
ADVICE: 5 things to consider before starting an eCommerce store
In the wake of news that click-and-collect is set to take the British High Street by storm this Christmas, if you’re thinking about starting an eCommerce shop, here are 5 Top Tips for starting a successful online offering. 1) Images and descriptions Shopping for jewellery is a tactile experience, which…
Read More » -
21 OctoberEconomy
Christmas click-and-collect ‘to be worth ยฃ3bn’
The growing popularity of so called click-and-collect services from high street retailers is set to account for ยฃ3bn of sales over the upcoming festive season. A report published in the times said the figure would represent a 40% increase on similar purchasing habits during the same period last year. It…
Read More » -
13 OctoberVoice On The Highstreet
VOHS: Catherine Jones Jewellery
Vanessa Burkitt, of Catherine Jones Jewellery in Cambridge, tells Jewellery Focus about her career in the jewellery industry and the joys and challenges of keeping the brand in the family. Tell us a bit about the history of Catherine Jones Jewellery Our business was created in 1963 by a stroke…
Read More » -
7 OctoberEditor's Blog
Cleaning up the pawnbroker’s image
There’s no denying that the pawnbroking industry carries a stigma. For many, it conjures the image of individuals or families facing desperate time – pawningย jewellery to make ends meet would be regarded by most as a last resort. It is no coincidence that pawnbrokers do not have pride of place…
Read More » -
6 OctoberEconomy
Record 900 million orders for e-tailers, says IMRG
UK retailers are on course to dispatch a record 900 million orders or 930 million parcels in 2014, with 120 million projected for December alone.ย This is according to the latest August IMRG MetaPack Delivery Index which has predicted a record year for e-tailers. As predicted, online retail sales fell…
Read More » -
Sep- 2014 -24 SeptemberWatch Focus
Watchfinder receives ยฃ6.2m investment
Pre-owned watch retailer, Watchfinder has received a $10m (ยฃ6.2m) investment from private equity.ย The investment was funded 50/50 by Piton Capital, a specialist marketplace investor, and Beringea, a growth capital investor managing the ProVen Capital Trusts. A company statement said that the investment would be used to โbroaden the companyโs…
Read More »
