Argos announced yesterday that it has rolled out e-receipts across its 750 UK and Ireland stores, giving customers the option of an email receipt straight into their account.
The retailer hopes that the new receipting, provided by the aptly named eReceipt software company, will allow customers to safely and easily store a permanent digital record of their purchases and warranties.
Argos also believe that the platform will give the company a powerful new channel to enhance communication with its customers, and provide them with more relevant offers in the future, with emailed receipts sent by e-receipts currently achieving open rates in excess of 70%.
Stephen Vowles, marketing director for Argos said: “We are very excited about this initiative, especially as trials have been well received by colleagues and customers alike.
“Customers love it because they feel reassured that they have a record of purchases without cluttering up their wallets, and colleagues appreciate the benefits which enable them to provide an even more convenient service to customers.”
The real-time information provided by the e-receipts dashboards also helps Argos get insight into how customers shop.