Jesper Nielsen, founder and CEO of Endless, said: “We are extremely proud to enter a partnership with Beaverbrooks and I believe that this new partnership will be of great mutual benefit. Endless has gone through massive growth in Europe over the past year, and our collection has been received extremely well in the US market too.”
CEO of Beaverbrooks, Anna Blackburn, said: “We are excited to add Endless Jewelry to our brand family, and believe that the brand will be a big success with our customers. We expect the Jennifer Lopez collection to be a firm favourite and are pleased to be stocking the range across all our stores and on our website.
“Our customers are always looking for the latest trends when it comes to fashion jewellery and the impressive line of Endless Jewelry brings an entirely new concept to customers looking for a piece which is both luxury and affordable at the same time.”