John Lewis banks Black Friday fashion sales

Black Friday helped to deliver the biggest ever week of sales for department store John Lewis with fashion posting its biggest ever sales for a single day’s trade. 

The store delivered sales of £179.1m, up 21.8% on 2013 and up 56.8% week-on-week to deliver the biggest ever week for sales in its 150-year history. This surpassed the previous sales record of £164.4m which was set during the week before Christmas during 2013.

Fashion performed well for the week closing at a 16.7% increase year on year and on Black Friday the directorate posted its biggest ever sales for a single day’s trade.

Several of the brand’s shops achieved record takings, including Oxford Street, York, Southampton, Liverpool, Ipswich and Tamworth.

Online sales for the company recorded a 42.2% year-on-year growth. Customers logged on to the John Lewis website on the stroke of midnight on Black Friday, resulting in a 300% increase in traffic during the early hours of trading, and online sales peaked with almost 13,000 orders placed between 8am and 9am.

John Lewis reported that its distributions teams picked and packed 54% more online parcels compared to last year’s Black Friday event, with this increasing to 87% on Saturday as orders from Friday were processed.

Dino Rocos, operations director at John Lewis said: “There was clearly huge customer anticipation of Black Friday this year and we knew we had high expectations to meet, both in terms of the products we had on offer through our ‘Never Knowingly Undersold’ commitment, and in ensuring that we fulfilled customer orders as promised.

“While the sales figures are attention-grabbing, for me our biggest achievement was delivering an operation which ran like clockwork.”

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