Online shoppers are set to outstrip ‘Cyber Monday’ today (December 8) with 151 million visits to online retail sites and a total spend of £676.5m.
This is according to new figures produced by global information services company, Experian, in conjunction with IMRG, which has tipped online Christmas shopping to set new records this December.
Sales are expected to reach 470,000 a minute, beating Cyber Monday’s 451,000 a minute, with online traffic increasing by 26% compared 2013.
The research suggests that sales have been buoyed by increasing consumer confidence in delivery times, click-and-collect services and fuelled by the widespread use of mobile technology.
James Miller, senior retail consultant at Experian Marketing Services, said: “Christmas 2014 is on track to be another record breaking year for online retail in the UK.
“Continuing a trend we identified last year, Cyber Monday will no longer be the busiest pre-Christmas online shopping day, with Manic Monday expected to take the lead. With increased confidence in the standard of delivery services and ‘click-and-collect’, we expect to see people break away from traditional shopping habits.
“This is why it`s key for marketers to make sure their Christmas campaigns reflect these peaks of interest and know their audience in order to offer them the gift ideas they are looking for through the best channels to engage them on.”