Bohomoon makes two senior appointments

British jewellery brand Bohomoon has announced the appointments of Annie Kacperek and Wesley Strange as its new chief marketing officer and head of Ecommerce respectively. 

Kacperek is an “award-winning” marketeer, who has previously been “instrumental” in the growth of multiple fast paced e-commerce brands. 

She served as a market executive at Misguided and then went on to work as senior affiliate executive for iProspect followed by digital marketing manager for Lavish Alice. 

She also took on the role of a marketing director at THG and ISawItFirst. Prior to joining Bohomoon, Kacperek was working as a chief marketing officer for Lounge. 

Meanwhile, Strange has experience in leading high-growth ecommerce strategies and has a proven track record as a “dynamic commercial leader”. 

Prior to Bohomoon, Strange served as head of ecommerce at several other companies, including My 1st Years, CTD Tiles and Joma Jewellery and Katie Loxton. 

He also worked as head of Consumer Marketing and Digital at Robert Welch Designs Ltd. 

According to Bohomoon, his expertise in scaling brands and ability to deliver results makes him a “valuable addition as the brand enters a new chapter of growth”.

Additionally, the jewellery brand has appointed Rachel Smith as its senior buyer and Liam Merlyn as senior developer.