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Inter City Group, the UK’s largest privately held watch manufacturer and supplier, has been appointed by Ice-Watch as its new distributor in the UK.
Inter City Group will begin distribution of Ice-Watch in the UK with immediate effect, with a new price strategy and new collections for autumn and winter.
Mohamed Master, Inter City Group’s commercial director, said: “We are proud to enter into a partnership with Ice-Watch to take the brand to the next level in the UK.
“With their continued global success and enviable new collections, combined with our sales and marketing expertise, I’m more than confident that we will secure the fresh growth Ice-Watch deserves.”
Jean Pierre Lutgen, CEO at Ice-Watch, added that the company is “excited” for a fresh start in the UK market, where there is already a “huge fan-base”.
Inter City Group is the distributor of watch brands including Police, Ben Sherman, Superdry, Timberland and French Connection.
