Returning online shoppers spend ‘almost twice as much as new visitors’

Returning online shoppers spent almost double (66%) what new visitors spent (34%) following the close of the 2015 holiday period, according to new research.

The E-commerce Quarterly report from marketing firm Monetate, which analyses a random sample of seven billion online shopping experiences throughout each quarter of the year, said returning visitors, on average, added an items to their basket 15% of the time.

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