Raw Pearls to launch new product photography service at IJL

Pearl jewellery supplier Raw Pearls will be launching an image library to support retailers in online and in-store sales at this year’s International Jewellery London (IJL) show.

The resource is designed to help its clients better engage with their customers and in turn support higher sales.

Raw Pearls’ clients will be able to use them in a variety of other ways too, such as on social media, brochures and other print marketing.

The brand will be exhibiting in September at IJL at stand A70 showcasing its extensive range of product lines, pick-up a copy of its new brochure as well as stringing demonstrations.

Photography packages will also be available to jewellers placing stock orders with Raw Pearls at this year’s show.

Miranda Raw, director of Raw Pearls, said: “Helping our customers to make sales is important to us, which is why we have developed this new service to support them.

Research has shown how important strong product visuals are to generating sales and how poor images can have the opposite effect.”

She added: “Our product image library ensures our clients are able to maximise their customer engagement and generate more sales.”

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