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Henryka focuses on silver for IJL

Henryka is set to take the brand in a new direction at International Jewellery London (IJL) in September, as it extends its statement silver jewellery offering.

Previously known for focusing on amber and gemstones in its designs, Henryka will unveil two new silver ranges at the show. Both collections have been designed by the brand’s in-house design team, which is based in Hereford.

A stag’s head motif has been added to Henryka’s existing All Creatures Great and Small range, offering a textured silver stag’s head pendant with cubic zirconia and Baltic amber and simple silver stag’s head stud earrings.

Henryka’s new Zebra collection features a solid silver bangle, hook earrings and pendant, all etched with a zebra print design.

Anna Emmett, founder and director of Henryka, said: “We continue to be inspired by the patterns and textures found in nature but wanted to showcase new collections at IJL that customers may have overlooked previously.

“Both are a step away from our classic silver and gemstone style, but we’re looking forward to adding this exciting new range and hope that retailers will be surprised by the diversity of our product.”

Henryka has recently rebranded itself, aiming to offer independent retailers a more focused sales support package that includes point-of-sale and marketing material and a tailored sales support programme.

Henryka will be exhibiting on stand R58 at IJL, which takes place at London Olympia from 3 to 5 September 2017.

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