Buckley London expands to the Americas

British fashion jewellery designer Buckley London has expanded to the Americas region with the announcement of a new retail partnership with distributor Trovari S.A. in Paraguay.

Trovari S.A. has been bringing international brands to the Paraguayan market for more than 30 years and showcases brands in over 30 locations.

After meeting with the owner of Trovari in the summer of this year, the first standalone Buckley London store in Paraguay was opened in September in Shopping Del Sol, a shopping centre in Paraguay’s capital Asunción.

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The store reported strong sales in its opening week.

Trovari plan to open Buckley London stores in two more locations within the next six to nine months and are working to further promote brand awareness with social media and promotions.

Amy Donlon, head of sales at Buckley London, said: “We are thrilled to have the opportunity to further expand our global presence with the exciting launch in Shopping Del Sol. The partnership of Buckley London with Trovari S.A. allows us to showcase our designs in a premium retail location in the region.

“The South American market has great potential with fashion conscious customers looking for brands with innovative design, quality and value for money. Early sales figures already indicate a positive reaction in the market.

“Through engaging sales campaigns and supporting marketing materials, we look forward to building a long and successful partnership.”

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