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Domino cites personalisation and yellow gold as 2018’s jewellery trends

Domino has predicted that ‘personalisation and provenance’ will be key themes for the brand’s fine jewellery ranges in the coming year.

The brand’s creative director, Naomi Newton-Sherlock, said that the two concepts would also be major retail trends which would have an “ongoing impact” on the UK high street.

In the light of increased consumer interest in ethically-sourced materials, green concerns and a growing appetite for UK-produced goods, Newton-Sherlock feels this will have an impact on consumer purchasing decisions in 2018.

She said: “We are seeing a huge growth in both of these trends. Personalisation in jewellery isn’t just about engraving initials. It is about being able to create your own unique take on an iconic product to reflect your own look.

“I think when you talk about trends it is important to differentiate between what I would term global consumer buying patterns and more parochial ‘trends’ which relate simply to jewellery and are linked to fashion.”

Newton-Sherlock also said that Domino’s retailers and end consumers seemed to “value the fact that its jewellery is exclusively designed by its in-house team” and created in the United Kingdom. She also claimed that the customers liked the back stories relating to the inspiration for each piece.

Newton-Sherlock identified a number of jewellery-specific trends which she believed would be key for the industry as a whole next year. She predicted that there would be an increasing demand for yellow gold as people “appreciate the depth and warmth it brings to designs” and said that the red gold’s popularity would “diminish”. She also foresaw a rise in yellow and white bi-metal designs.

She added: “Delicate, finely-detailed, lacy jewellery; floral designs incorporating vines and petals and edgy geometric designs with clean contemporary lines will also, continue to be popular; so too coloured gemstones especially green ones.”

Newton-Sherlock went on to identify a difference in the way consumers were wearing jewellery, saying that there is now “less differentiation between fine and costume” pieces.

She added: “Consumers are also ringing the changes in how they pick and wear their jewellery. What were traditionally considered dress rings are now being worn as engagement rings; eternity rings and wedding rings are now being used as stacking rings and eternity rings are worn as wedding bands.

“This is exciting news and I believe that both manufacturers and retailers need to embrace the opportunities it brings and look at more imaginative ways of both creating and marketing jewellery.”

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