Ro Copenhagen

A new fine jewellery brand from Denmark, Ro Copenhagen has announced its launch in the UK market, making its official trade show debut at International Jewellery London (IJL) in September 2018. Following two years of successful collections in Denmark, Ro Copenhagen is taking the natural evolutionary step of launching in the UK. The Scandinavian aesthetic, limitless Danish optimism and of course ‘hygge’ have all piqued the attention of the British public in recent times. Founded by designer Helle Leiberg Nissen, Ro Copenhagen offers handmade jewellery available in solid 18ct yellow and white gold. A signature diamond is found in all of Ro’s designs – sometimes it’s so discrete that it is barely discernible, but the unique diamond hallmark is present throughout everything the brand creates. Tying back in to our obsession with that intangible Danish feeling of comfort, the brand name Ro derives from the Danish word for serenity or calmness. Its simple elegance is a key feature of the brand’s designs. Ro Copenhagen’s launch is to be backed by a strong national marketing campaign in both print and digital media. Ro Copenhagen will also work with leading London-based influencers to drive its message to a wider, design-focused market. A spokesperson for the brand has stated that “a key objective for Ro is to reinterpret modern femininity and use inspiring role models to build emotional connections with our consumers.” “Women now have much more spending power than they ever have done before, and there is a clear increase in self-purchasing across younger and older generations for investment pieces.” Ro are celebrating this independence through their collections, with pieces such as the Royal rings series serving as potent symbols of feminine strength and power. Ro is engaging with select retailers, luxury stores and e-tailers who have a vision that aligns with the brand’s. It is important to Ro Copenhagen that we form a select portfolio of retailers who can maintain exclusivity in their particular region. Ro is discovering that there is lots of room to grow the brand’s 18ct bridal jewellery side of the business.The modern client is savvy and open minded and doesn’t necessarily hold traditional view towards ceremonial jewellery. We are finding that consumers are choosing pieces from various non-bridal collections rather than dedicated wedding lines. Our Orbit series is a prime example of this, with its more playful, modern designs appealing to those looking for a fresh take on ceremonial jewellery. Consumers are also taking a fresh approach around what their engagement and bridal jewellery should look like. What were once considered dress rings are now being worn as engagement and wedding rings. It’s such an exciting time to see traditional boundaries being broken down, and to see consumers having the confidence to not wear the same jewellery designs that they once did. The Danish brand will unveil a selection of its bestselling designs across the year at private events and trade shows, including the Orbit, Royal and My collections. Retail prices for the My collection start at £135 for pendants and earrings. Average prices for Ro Copenhagen styles range between £500 and £1,200, with larger diamond pieces retailing between £1600 to £5,900. Ro Copenhagen will exhibit at IJL, taking place at Olympia London from September 2 to 4, 2018. For more information, visit rocopenhagen.com, or email ed@rocopenhagen.com

Ro Copenhagen

Author: Ella Drake, UK country manager of Ro Copenhagen

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