Despite a 22% decrease in their visibility over the past year, Watchshop remains top of the jewellery and watch ecommerce market, a new report has revealed.
The Watches E-Commerce Insight Report, produced by digital marketing specialists Inside Online, ranks 50 of the leading websites within this competitive market according to their online performance.
The annual study reveals the successes and shortcomings of each website, highlighting where there is room for improvement. It found that Watches of Switzerland (87%) and Bucherer (61%) recorded the most significant increases in visibility, while Guess Watches also saw a 52% increase.
WatchFinder and Jura (both -9%) saw reductions on their previous year, and Joma (-48%), and Watches2U (-25%) saw the largest reductions.
The report also found that TAG Heuer topped the overall social charts despite placing third in both the brand searches per month and owned social score lists.
The social score considers followers and engaged conversations on all major social platforms.
Additionally Watchshop was found to the the top performer in monthly searches with 201,000 followed by WatchFinder (139,000), Olivia Burton (60,500) and Daniel Wellington (49,500).
Gemma Curtis, inbound content marketer at Inside Online, said: “Overall, it’s been a brilliant year for visibility in the watch e-commerce sector with the majority of the top 10 retailers gaining improvements.
“Producing great content is confirmed as a crucial driver for Google’s algorithm, but it seems this sector is missing the kind of creative content and guides we’ve seen in other retail industries.
“We also noticed that the highest scoring social feeds focused mainly on promoting products rather than engaging customers – a factor which may lead to a lack of a loyal and owned audience. Brands should continue focusing on producing link-worthy content and exciting social feeds to keep or gain those high rankings.”
View the full report at Inside Online.