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Bucherer

Bucherer is Europe’s leading luxury watch and jewellery retailer, known for its prestigious boutiques, authorized representation of brands like Rolex, Cartier, and Tudor, and excellence in bespoke jewellery design. In the UK market, Bucherer’s strategic expansion and premium positioning influence trends in multi-brand retailing, high-value customer service, and curated watch and jewellery offerings. Jewellery Focus delivers comprehensive trade coverage of Bucherer’s UK operations—tracking new store openings and refurbishments, concessions, brand partnerships, appointment-based services, marketing campaigns, vintage and pre-owned sourcing, and customer experience innovations. Our reporting supports retailers, brand managers, distributors, and suppliers by providing commercial intelligence into Bucherer’s retail strategies, service standards, product selection, and impact on consumer expectations in the luxury segment.

  • Jun- 2025 -
    18 June
    RetailersThe Blue Company named UK and Ireland agent for Serafino Consoli

    The Blue Company named UK and Ireland agent for Serafino Consoli

    Distribution service group The Blue Company London has been appointed as the official representative of Italian fine jewellery brand Serafino Consoli for the United Kingdom and Ireland. Known for its “patented” technology and “adaptable” designs, Serafino Consoli creates pieces that shift form – such as rings that become bracelets –…

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  • Apr- 2025 -
    9 April
    RetailersBucherer launches new Inner Fire collection

    Bucherer launches new Inner Fire collection

    Bucherer has launched its new Inner Fire collection, featuring designs inspired by natural light phenomena. As with the Inner Fire collection in 2023, the Bucherer Fine Jewellery drew on the creative ideas of guest designer Hollie Bonneville Barden for its new creations. These are based on her previous masterpieces as…

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  • Mar- 2025 -
    25 March
    RetailersBucherer reopens refurbished Westfield White City site

    Bucherer reopens refurbished Westfield White City site

    Bucherer has reopened its boutique at The Village in Westfield White City shopping center, with a curated selection of luxury jewellery and watches. The new store spans one floor and features seating areas and dedicated lounges. Components such as dark wood, natural-fibre carpets and a light oak floor have also…

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  • Oct- 2024 -
    7 October
    RetailersBucherer unveils The Blue Path collection

    Bucherer unveils The Blue Path collection

    Bucherer has unveiled its new collection, The Blue Path, which features pieces of jewellery in yellow gold and emeralds created by the masters of the ateliers for The Green Path Collection last year.  The focus this autumn will be on deep blue indicates and to emphasise the exclusiveness of these…

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  • Sep- 2024 -
    20 September
    RetailersBucherer launches new Pure Capsule collection

    Bucherer launches new Pure Capsule collection

    Bucherer Fine Jewellery has launched its new Pure Capsule collection, which pays homage to the “creative powers of Mother Nature”. The Pure Capsule collection comprises fine gold chains in three different alloys, each adorned with a pear-cut coloured gemstone. All the pieces in the collection are made by master craftsmen…

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  • May- 2024 -
    14 May
    RetailersBucherer Fine Jewellery extends Rock Diamonds collection

    Bucherer Fine Jewellery extends Rock Diamonds collection

    Bucherer Fine Jewellery has extended its Rock Diamonds collection with new additions that focus on trapezoid cut diamonds. The original Rock Diamonds collection launched in spring 2023 and according to Bucherer, the newly created necklaces, bracelets, earrings, and rings are “bolder and even more artistic” and are made by combining…

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  • Feb- 2024 -
    28 February
    DesignersBucherer unveils Manhattan collection

    Bucherer unveils Manhattan collection

    Bucherer Fine Jewellry has announced the launch of its latest collection, the Manhattan Collection, inspired by the New York district. The exclusive one-of-a-kind pieces are varying shapes and combinations of carefully selected coloured gemstones and high-carat diamonds. Three unique sets of coloured gemstone creations and two diamond necklaces have been…

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  • Jan- 2024 -
    10 January
    DesignersBucherer launches new diamond solitaires

    Bucherer launches new diamond solitaires

    Bucherer Fine Jewellery has announced the launch of its new diamond solitaires as part of the Joy, Heaven, 1888 and Allure collections. All the pieces in the Joy Collection boast sparkling details and can be customised. The colour, carat, cut and purity of the diamonds can be individually selected, as…

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  • Oct- 2023 -
    5 October
    RetailersBucherer launches The Green Path collection

    Bucherer launches The Green Path collection

    Bucherer has announced the launch of The Green Path collection, which features yellow gold and Colombian emeralds. The collection consists of 24 individual pieces that are based around a “consciously minimalistic design”. Bucherer stated that Colombia’s reputation as home to the world’s most “beautiful” and “spectacular” emeralds dates back centuries.…

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  • Sep- 2023 -
    27 September
    RetailersBucherer Fine Jewellery launches on Mytheresa

    Bucherer Fine Jewellery launches on Mytheresa

    Bucherer has announced that its jewellery brand Bucherer Fine Jewellery has exclusively launched with luxury online retailer Mytheresa. Mytheresa is the first online retail partner for Bucherer Fine Jewellery and will offer a curated selection of the brand’s “exquisite” pieces available as of immediate effect. The Mytheresa selection features pieces…

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