The Blue Company named UK and Ireland agent for Serafino Consoli

Distribution service group The Blue Company London has been appointed as the official representative of Italian fine jewellery brand Serafino Consoli for the United Kingdom and Ireland.

Known for its “patented” technology and “adaptable” designs, Serafino Consoli creates pieces that shift form – such as rings that become bracelets – while maintaining a focus on “high” craftsmanship. The brand’s jewellery is made entirely in Italy.

Serafino Consoli works with a select global network of retailers, including Bucherer and Wempe.

In the UK and Ireland, it is stocked by Hettich and Weir and Sons, with Bucherer due to join the list of partners.

The company was recently recognised at the Inhorgenta Awards 2025, winning the high jewellery category for its “Grande Bellezza” ring.

Describing the piece, Serafino Consoli said: “A true masterpiece of jewellery art. This extraordinary piece does not only amaze with its innovative fit which adapts perfectly to everyone but also with exquisite stones which sparkle in the highest of qualities. A modern jewel which combines elegance and innovation in perfection.”