How pop-up shops are changing perspectives

The retail market is constantly evolving to reach new clients. We speak to We Are Pop Up’s chief marketing officer, Ilona Taillade, to take a look at pop-up shops and their growth in popularity.

The retail market is forever expanding and changing and it’s important to stay ahead of the curve. For many years, the simple shop space was enough to gain customers, but as people were hit by tighter budgets as well as an influx of technology, spending habits have changed.

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