Is the clock ticking for traditional watchmakers?

In recent weeks Apple announced the launch of a new smartwatch which many are calling a game changer. The news was followed quickly by a story that TAG Heuer’s boss had hinted at plans for a smartwatch by his own brand. Is this the way the market is going, or will it be a textbook here-today-gone-tomorrow fad?

Apple has form in the game of entering markets very late and changing the game. That much is certain.

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