Following the launch of its Hydrosphere diving watch, Reservoir watches has continued its “strong rollout” in the UK with a recent launch onto global luxury retail platform, Farfetch.com.
Reservoir watches are distributed in the UK and Ireland by the Verigroup which is run by founder and managing director, Neil Duckworth.
Commenting on the news Duckworth said: “Farfetch is a great move for the brand reaching a whole new demographic and providing the brand with a really positive endorsement. For the UK and Ireland, our focus is the retail jewellery market which is, and always will be, the most important sales avenue for Reservoir. We are currently working with several great retail partners, and we will be looking to extend this fairly soon to a maximum of 10 or 12 exclusive partners across the UK and Ireland.
“Reaching out to a wider audience whilst maintaining the brands exclusivity is key. We’ve seen great sell through with our current partners and expect this to continue as the brand continues their investment further in marketing, PR and raising brand awareness.”
François Moreau, CEO and founder, Reservoir watch, added: “Farfetch’s mission of connecting creators with consumers on a global technology luxury platform is ideal for us as a small but exclusive producer of individual luxury, Swiss made watches. It allows us to reach a young , vibrant and discerning customer the world over. “
“We’re looking forward to a long and successful partnership with Farfetch as our brand develops and grows over the coming years.”