Its new ‘Simply Silver’ range features a wide range of styles that offer affordable and “fast-selling” options. Each piece is aimed at a gift price level, and with trade prices starting at £1.20 for a simple pair of studs, room has been left for stockists to achieve a healthy margin.
The newest collection includes classic hoop earrings, ball studs and band rings, as well as simple jewellery that “appeals to a wide audience”.
Julie Wallace, company director, said: “We’ve noticed that business is changing, and our trade customers are looking to be able to increase the range of styles they have available, without committing to lots of new suppliers who may have prohibitive order minimums. We wanted to diversify our offerings without compromising on our core values of great design, great prices and great customer service.
“We have designed this collection to be responsive to demand, so each design is available for a limited run, before being replaced by something entirely different. Of course, there have been a few lines that have proved so popular we have had to keep them in production, however our aim is to keep the range evolving and offer new choices every season or sooner.”