Product Launches

Spencer Matthews launches new Eden Rocks diamond jewellery business

TV celebrity Spencer Matthews has officially launched a bespoke luxury diamond jewellery business Eden Rocks.

The former Made in Chelsea personality turned businessman was inspired to start Eden Rocks when working with jeweller Neil Duttson on the engagement ring for his now-wife, TV presenter Vogue Williams.

Spencer was “so impressed” with how Duttson took him on a journey from idea to final product that he decided to team up to form a business.

Eden Rocks has already designed jewellery for a number of celebrities including Celebrity Big Brother host Emma Willis, Chelsea manager Frank Lampard, and tennis superstar Serena Williams.

Matthews said: “Creating Vogue’s engagement ring opened my eyes to the diamond business and their margins. Men are spending up to three month’s wages on the ring, but a large part of that is going towards the store’s marketing and packaging and not the diamond itself.

“Neil knows everything there is to know about diamonds and can source superior stones from the same mines as the industry’s most luxurious brands. We design each piece together, offering a bespoke jewellery experience where we bring our clients’ ideas to life.”

Working with the expert London-based Eden Rocks design team, clients select the stone, setting and band to create a hand-made, truly unique piece.

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