Lucy Quartermaine welcomes boost in online sales

The group has seen the continuation of an ‘excellent’ e-commerce performance following increased investment into its online strategy

Designer silver brand Lucy Quartermaine has welcomed “amazing” success in trading after online sales soared by 88% in January against last year. 

According to the group, this marked a continuation of an “excellent” e-commerce performance reported in the final quarter of 2020, with its website seeing a 145% increase in activity year-on-year. 

Founder and designer, Lucy Quartermaine, noted that the final months of 2020 and first few months of 2021 have been the group’s “best few months on record”. 

It comes as the group has “put more time and work” into marketing and online strategy during lockdown, which “paid off” towards the end of 2020 and beginning of 2021. 

The group said it is now set to achieve continued success this year, with “exciting launches and strategies to come”. 

Quartermaine said: “Despite the hit of Covid-19, we are thrilled with the success of our website. We re-designed and launched this last year and it has gone from strength to strength. 

“I believe the improved mobile user platform has contributed to our sales increase, our customers can now view our products more easily with improved filters and layouts. Leading on into 2021, we are getting ready to support our retail partners with re-opening and hope for continued success this year.”

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